WordPress SEO is simple, but there are some problems you need to solve. Here are 10 areas you need to consider for good WordPress search engine optimization.
WordPress “loved by Google”? : I heard that Google likes WordPress, but I haven’t seen any evidence yet. Google’s goal is to provide their users with the best possible results, so it doesn’t make sense to think that they favor a certain website just because of the platform it is on.
WordPress search engine optimization advantages: WordPress certainly has advantages over static websites because it is easy to create/edit content and apply strategies across the entire website. The essence of blogs is to update frequently, and search engines like to see regular updates.
Domain name: Like all websites, domain name is important for WordPress search engine optimization. If possible, you should include the primary keyword at the beginning. You should also decide whether to use WWW and stick to it. You can install a plugin to set a permanent redirect, or you can set this option in Google Webmaster Tools. This is to prevent link permissions from being directed to both.
Permalinks must be set: the default value is to use a number in the URL of each page/post. For WordPress SEO, this should be modified to include the article name. This will put the title in the URL, and you may need to edit it to remove unnecessary words. You can install a plugin to do it automatically.
Use of categories and tags: You should plan to use them at the beginning. Normally, you will only put one post in one category, but it can also be multiple tags. If possible, your keywords can be used as categories.
Duplicate content: This is inevitable because posts can be found in many ways, such as by category and date. For WordPress SEO, this is not good, so search engines should be told not to index this duplicate content. Once again, a plug-in can be installed to achieve this.
Metadata: The title and description displayed on the search engine should be configured (via a plug-in) for best results. By default, the blog title and page title may appear at the same time. I think for WordPress SEO, it is best to have only the page title, but you need to choose the one that looks best in your situation. The description should be written manually instead of using any automatic settings, which is actually no better than letting search engines do it.
External links: There are some external links that are good for WordPress search engine optimization. Ideally, these will be related links within the content. Having a large number of site-wide links is not good, and it increases the likelihood that visitors will leave. Content is king: Despite all the above, the most important thing in WordPress SEO is high-quality SEO content. This includes making sure you have good headlines, using your keywords in the right places and with the right density (too much may be worse than not enough), including graphics with the correct markup, internal links with the correct anchor text, no Follow external links. You can install a plugin to check this.