of search engine optimization has already become one of the most complex aspects of the online service.
The variables that are vital to your ranking are constantly updated and changed, and there are many things that can go wrong.
In addition, the search engine optimization (SEO) goals of service-based companies do not necessarily have to be achieved through strategies built for other types of companies. In this article, we will see 3 pitfalls that you should avoid marketing your service-based business online.
The online presentation of your business will only help you if it meets Google and any guidelines and expectations you use to help your website rank.
Be sure to cover all of these!
Google my business
we see a Google My Business services before, so you know you need to apply your business, mark its location on Google Maps, and fill in all content. If you have not done it yet, or even if you have done it and just want to review it, it is important to do it well.
Make sure your location is accurate. Entering any location incorrectly will not only mislead the user, but Google will eventually find out. You will be caught by user complaints or their own algorithms. If you are not completely logged in, you will lose your login position in the search engine results page.
Also make sure you fill in the correct business type category. This is an element that is often overlooked, and some companies don’t even touch it. Make sure you have filled in your category, address, and all other elements, and have great photos.
Google presents this information to users to help them find the right business, so misleading users in any way with wrong information will seriously affect your online marketing and website ranking.
Do not overdo
you have your keywords (if you do not want to see this article), you want to let Google know that you want to rank them. This is good, it is absolutely necessary to have those keywords in your website copy and various meta tags.
However, too many things will cause trouble for Google. Search engine optimization has a big problem with fraud. There are too many fraud agencies around the world who define themselves by abusing Google and forging ranking signals.
Unfortunately, one technique that worked years ago was keyword stuffing. That was a long time ago, and now Google can clearly see someone exaggerating their relevance.
Use keywords, but only for statements. Once you point out on your page that it is about that topic, start studying semantic changes. The copy should flow well and be easy to read, so write your copy first and then edit its SEO terms.
Depending on the length of the page, it is a good idea to limit the terminology to 3-5 instances. For service-based businesses that transact locally, this definitely applies to the location you serve.
Don’t overdo it, or Google will think you are dishonest.
your NAP (name, address, telephone number) must be the same in all the list. If you have multiple locations, when you add your business to sites like yp.com, superpages.com, and Yelp, make a unique list for each.
If every location has the same information, be very careful. Check this carefully, because some websites may display slightly different elements and some fields may be filled in incorrectly.
Review these so you don’t send confounding signals to Google and users.
If you commit these traps, don’t panic. They are very easy to solve problems, once you deal with them, you can get a higher position in Google. They can also help your users by providing correct information, and to some extent you will not mislead them in any way. If you got all of this right, you are trying to make money, but find that there are too many things to do, or you can’t figure it all out, then please let us know. Our search engine optimization professionals will review your entire online presence, goals, and use these to develop a strategy and work to win your website rankings where you want it to rank.