Carleton University in Ottawa (Carleton University) conducted a study shows that people’s first impression of the site is only 50 milliseconds. This research, initiated by gittelindgaard and published in the journal Behavior and Information Technology, was conducted in 2006 and is still valid today. Lindgaard’s team gave the volunteers a glance at the web pages, which were rated as easy to see or particularly harsh. Then, they asked them to rate the website based on the sliding scale of visual appeal. Although these pictures only show 50 milliseconds, the results of the volunteer’s judgment are very similar to those submitted after browsing the same website for a long time.
The first impression is important
, then, what this experiment meant to copy the British author and anyone involved in web content creation is concerned? It’s simple, the first impression is really important. But once you make an impact with a visual layout that is attractive rather than repulsive, your online content should reinforce this good first impression. If the content is boring, bland, and mechanized, then the best website will still fail. It will be considered boring in your best place. In the worst case, it may be considered lifeless, boring or even a little suspicious.
From the outset it well
a lot of people to network content seen as the last link in a chain, once all of the layout, fancy things are put into the design process. A good British copywriter knows that this is the wrong approach. Online content should be the first link in the creative chain, not the last link. This should not be a “fill in the blanks” process. If you want web content to attract and enhance the most important first impression, rather than diminish it, you need to make it part of your design. It must “adapt”, not just “adapt”. You also need to update these content frequently to keep your visitors coming back and keep your interest in search engine robots.
If you spend 50 milliseconds on your first website to attract your readers, then your first goal is to attract readers’ attention. If you don’t believe that you can make attractive and relevant copies and work hard from an SEO and SERPS perspective, then find a professional British copywriter and let them do it for you. By making your copy as early as possible in the production process, you can integrate it seamlessly into the overall design of the website, backed by high-quality content, and maintain a good first impression.
Writing from the heart of
the structure and appearance of web content are important factors, but it also has another work to do, and that is in contact with the readers. For visitors, a dull, dull, or dull copy is as boring as a dull, dull or dull website. If your website design shines, so should your copy. Make sure your work is as passionate about your product or company as you are, and make sure your British copy can convey that passion convincingly.
Once your readers have passed the first 50 milliseconds, it is up to you and your web content to make the next few minutes as efficient and engaging as possible. With a strong copy, there is a strong call to action—whether it is to keep them browsing the website or to check out with a shopping cart full of merchandise. However, you can only enter this stage when the content can withstand scrutiny and reach the level of your website design promise.
About the author: Derryck Strachan is a British copywriter and managing director of award-winning content creation company Big Star content. Big Star focuses on providing high-quality online content for domestic and international customers, including legal, medical and travel.