Although the concept of search engine optimization may be a bit complicated, before starting any search engine optimization-related activities, you should pay attention to some basic search engine optimization practices. These basic principles are essential for any webpage or website you are trying to optimize. Remember, these are just some basic SEO practices that you should consider.
Meta tags are simple lines of code at the top of the page (source code) for information to tell search engines about the page. I suggest that you must include the following meta tags: title (no more than 7 words, each page is unique), keywords, description, author and robots tags. The robots tag instructs search engines to read all or part of your website.
Create or update the site map
to develop a site map is a simple and efficient way, it can provide the information needed to crawl the entire site for search engines. This ensures that the engine has the latest record of the page and content. The key to improving search engine results is to make your website pages easy to locate and crawl. There are free software on the web (such as www.xml-sitemaps.com) that can help you generate sitemaps. Once you have created a sitemap for your website, submit it to Google and Yahoo. In addition, place a link to the site map on the homepage.
Ensure that all navigation is in HTML format
I often see java script or images in the form of navigation. Although the navigation technology can still work in this format, it has not been optimized. The advantage of creating navigation in HTML is that by keeping the navigation constant and easily recognized by search engines, you can consistently build internal links throughout the site.
Check if all images contain ALT text
The alt text of your image is provided by search engines. If you do not include your keywords in your alt text, you have missed a huge opportunity to improve the position of search engine results. Be sure to label your pictures appropriately, they may even become the number one search result on Google. In addition, Google has an image database (googleimagesearch) that can index images.
Prudent use of Flash content
as described previously, generated by the java script or flash is a big no-no content Some webmasters like to use flash because its manifestation. Saving usage is okay, but only if your website has been properly optimized for basic search engine optimization.
Make sure that the important page elements are HTML
. Remember, optimized web crawlers basically only look at your source code. Any content combined using images or other multimedia components may not be visible to search engines. Therefore, the most important elements in the page (the core part of the content) should be represented by W3C optimized HTML source code.
The right way to place the keywords in the page content,
I’m sure you’ve heard the importance of placing the right keywords or keyword phrases in the content. In order to show search engines that your article focuses on a particular keyword or keyword phrase, it must be scattered throughout the content. In addition, include keywords in the title and subtitles. In other words, keywords should be contained in h1, h2, or h3 tags. Learning to optimize your website for search engines takes time, and the most important thing is patience. Starting with the basic principles I outlined here, you have a good start. If you are new to SEO, or an experienced veteran, first consider which pages are most important to you. Sometimes people think they need to optimize all their pages immediately, and the task becomes too onerous. Start small, start with the main page and/or secondary page, and then start from there.