optimization and search engine will be deemed to have a thin line between spam in the appropriate search engine. As we all know, not all search engine optimization methods are ethical. Search engines such as Google are doing everything they can to distinguish ethical Internet marketers from those who simply deal with spam in “simple” ways.
However, for many search engine optimization experts, the definition of spam has always been a questionable topic. Everyone is trying to define it because when search engine optimization, there is a gray area between what is spam and what is not. What is ethical marketing and what is not. For a word that is widely used, spam is a difficult thing to accurately locate and delimit. An Internet marketer does not want to unintentionally make their website punished, after they have spent all the time and effort to make the website as optimized as possible for search engines.
Theoretically speaking, the difference lies in a “non-spam” website. Its real purpose is to sell content, products or services, and is optimized to make its content (which is valuable to readers) the most attractive in search engines. On the other hand, a “spam” website was created only for marketing purposes. It has no real information value, and its content is worthless other than trying to get search engine rankings.
Such spam sites can include sites that copy web pages directly from other non-public domain sites. They may also include pages with simple keyword lists instead of articles that happen to use keywords in their information. Another type of spam site is a site that looks blank or has text or images on it, but it also has hidden text, repetitive keywords in the background, or just in a list. This is achieved by making the text color and the background color the same so that the reader cannot see it.
However, some people will argue that creating a website, such as a website with keywords hidden in the background, is not ethical at all. They believe that the reason for its effectiveness is that it does not try to fool search engines in any way, and it is not abrupt to viewers. The computer can see the text at a glance, only the human eye cannot detect it.
However, by doing so, it reduces the chances of websites based on legitimate information and keyword technology. These are carefully designed to include the correct words without taking away the information and the appearance of the website. This means that those sites that are truly related to the keywords have a lower chance of getting proper search engine rankings.
In order to prevent such efforts, search engines employ techniques such as penalizing websites and web pages that contain information directly copied from other websites. They also punish web pages and websites that repeat the same word too much in the content. There are other rules that are also used, but they vary from search engine to search engine.
Penalties by search engines mean anything, from assigning a very low ranking to preventing it from being indexed. Naturally, when you are a legitimate website, you will want to avoid such punishment at all costs. Therefore, when you perform your search engine optimization, it is very important that you should be careful not to break the “spam” rules of search engines. This includes a very important technique: when you have questions, stand on the safe side. When you risk being kicked out, it is much better to get second instead of first. Reasonable optimization of search engines is not difficult. Just create your own original copy, write naturally, and avoid repeating your keywords too many times, making things look a bit “suspicious”. The same principle applies to the same website being repeated under multiple different domain names. As long as you maintain your uniqueness and naturalness, everything will be beneficial to you in the search engine.