Amadeus Consulting discusses how to use the content strategy to enhance the user experience

the discussion of user experience design is a big topic. Most of the content of the dialogue is focused on the design elements of the user experience (wireframe, user experience review, graphical considerations), but the content is often missing in the discussion. What do people actually write? Design elements and content are equally important to user experience design, but we will focus on the content and how the strategies behind it can promote users to achieve the ultimate goal of mutual benefit.

While writing this blog, I saw Neha Singh’s article on UxBooth’s “complexity of content”, and I had to laugh at her example of a conversation between a network administrator and a customer, which discussed How to turn simple text and copy adjustments into overall content strategy discussions. Of course I understand what is going on. Will soon be overwhelmed. So, where do you start when designing a content strategy? How to benefit both users and the company? The following are the first three steps to develop a great content strategy as part of the overall user interface development.

Learn Result / user needs to know

there is a science and an art to balance the two. When our team creates a new page, we ask ourselves two questions:

What kind of results does our company hope to achieve?
Providing user information

to bring them to a deeper

let them fill out a RFQ


users like to achieve through this page?
For more information about the product

tell people more information

to purchase products / goods

more information about the product / service experience

in-depth view more information or more specific topics

The answers to these two questions can often be used as the basis for your overall content needs. If your content can satisfy both your company and the needs of your users, then you can produce targeted, consistent and relevant content. This way of driving the user experience is that it captures the needs that some people are looking for (for example, looking for .NET software development? Oh, it’s me!), but it doesn’t ignore its goals.


Templates can not only save time, but also ensure that you have a consistent brand content strategy across the entire site. This does not mean that you have to provide exactly the same layout for every page on the site, but provide templates by section. Once you answer the two questions above, you will better understand the visual expenditure of your content. Consistent content layout helps the user experience in many ways: to

ensure that a consistent brand strategy (already mentioned )

provides the credibility of the entire website, and users know what to do (outliers in the layout look sloppy and may make users feel Confusion)

Some text items to consider:

blank rules (to keep balance with the graphics on the page, easy to read)

break down the main points of the text (or make the information concise)

tables (problems/solutions, products, qualifications)

other media (videos, information pictures) etc.)

search optimization

Believe it or not, with optimized content to enhance your content can be mutually beneficial, and may be one of the most important contents of the user experience design elements. This is very beneficial for you, because adding keywords can improve your page ranking and increase the likelihood that people will find you. In addition, the added online links and calls to action really bring people to your website. It benefits your users by giving users specific links and instructions, mining their needs and letting them go where they want to go.

Getting key:

for a particular set of keywords, there must be a creative way to use them in your content

to ensure that the set of keywords related to the page you are creating

to ensure clear calls for action (talk to business development staff)

Please leave comments and questions about user interface development below.

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