Black and white – SEO philosophy of

search engine optimization (SEO) is a popular form of search engine marketing. Its main goal (as the name suggests) is to improve the website’s ranking in various search engines. Around the idea of ​​search engine optimization, consultants from the entire industry have sprung up. It is important to note that when it comes to search engine optimization, there are two different methods at work.

In fact, the search engine optimization consultants themselves and their methods can be further subdivided into two different groups. The most famous of these classifications are “white hat SEO” (which aims to improve the overall quality of the website and improve website ranking through recognized methods) or “black hat SEO” (usually using methods such as disguise and spam to improve ranking. However, use These methods may cause your website to be removed from the search engine list). Those in the white hat camp who accuse the black hat method not only give search engine optimization a bad reputation, but also try to manipulate and destroy search rankings. Black hat critics countered that virtually all search engine optimization is an attempt to manipulate rankings, and therefore, the specific method one uses to increase rankings is irrelevant. In other words, they took a more Machiavellian approach, using the final result to prove that the methods they used were correct.

So, what are the specific methods adopted by the two camps?

White hat methods:

These methods usually involve following the guidelines issued by search engines to determine what is acceptable and what is unacceptable. The usual advice given by white hat search engine optimization experts is to create more user-friendly content instead of paying too much attention to search engines. In other words, if your website can be well combined to present what users need, its ranking will naturally rise. Similarly, by making the content easily accessible by search engine spiders, it will be read correctly and thus indexed correctly in search engines. What is most in need of white hats is that webmasters made serious mistakes when designing or setting up the website, inadvertently “poisoning” them and making their rankings poor. SEO will try to find and correct these errors. These errors may include unreadable menus, broken links, temporary redirects, or simply poor navigation structures.

Here are some examples of search engine optimization activities that search engines consider acceptable:

• Use keywords or exclamation points correctly, do not use too many keywords or exclamation points

• Optimize tags, titles and other parts of the code as needed

• Use WordTracker or similar databases to find popular and relevant keywords and phrases for you the site uses

• monitoring the various search engines, make sure your URL to get the index

• increase the number of unique content on the site

• writing quality content to site visitors instead of search engines

black hat method:

the white hat methods follow search engine Guide “black hat” search engine optimization methods, trying to improve rankings by any necessary means. Most of these methods are not opposed by search engines, usually because they are deceptive, but they also hinder the ability of search engines to provide high-quality content to website visitors. Search engines usually punish the websites they discover using black hat methods by lowering their rankings or completely removing their listings from search engine results. These penalties are usually implemented automatically by search engine algorithms, because the Internet is too large to make it possible to manually monitor websites. However, once they are discovered, search engines may take action to combat those found to use unethical search engine optimization methods. For example, Google cancelled the use of these practices by BMW Germany and Ricoh Germany in February 2006.

A common black hat method is called Spamdexing. Spamdexing promotes irrelevant, mainly commercial pages through various deception techniques and misuse of search algorithms. Unfortunately, it is often confused with white hat search engine optimization techniques, which do not involve deception. Spam involves making a website more visible than its keywords should be, leading to unsatisfactory search results. Optimization includes allowing the website to get its proper ranking on the most targeted keywords, so as to obtain a satisfactory search experience.

An example of spamdexing is link agriculture. A link farm can basically be defined as any group of web pages, and all web pages are linked to other web pages in the group. Another common practice is to list popular keywords in print or the same color as the background so that users can’t see them. These are just a few examples, but black hat seo may also use many other deceptions.

So, how to distinguish black and white SEO practices? A very simple way to distinguish the two is the time required to obtain the desired result. The method used by white hat seo is to slowly produce results over time, and only after the site has invested a lot of effort. Black hat SEO provides you with fast and simple results, most (if not all) of which will be obtained through deceptive practices.