whether you like it or not, your webmaster implementation of search engine optimization (SEO) strategy may affect more than your company’s keyword rankings. Black hat search engine optimization, often referred to as an unethical search engine optimization practice, can have negative consequences for your company’s public image as well.
A relatively recent example is the doorway page used by BMW. Google punishes BMW’s website for using doorway pages, which deceive search engines by showing them different content from those presented to users. BMW got a lot of free publicity from this deal, but it may not be what they hoped. BMW quickly removed the doorway page from their website, and it is more likely that the people behind the scenes were also slapped in the face.
If your company not only wants to build a brand, but also an outstanding public image, the last activity you want to engage in is a black hat search engine optimization strategy. Although there are some gray areas, certain practices are generally considered unethical and may damage one of your company’s most valuable assets, the company’s image.
Avoid black hat technique
almost every search engine is prohibited on your web site build a portal page. Portal pages, which are actually “fake” pages or “spider food”, cater to search engine algorithms, but have never been seen by users. They have one main goal: to induce search engines to get higher rankings. It should be avoided anyway.
Placing invisible text on your website can also cause trouble for your search engines. An example is to put black text on a black background on your site. This practice is also unethical. Keyword packaging or filling, including placing a long list of keywords on your website, without any content, will also prevent you from entering search engines.
If your webmaster or search engine optimization company is engaged in any of these strategies, be careful. Your website may be punished by search engines because of these strategies. Any early gains from these strategies may be offset by the cost of de-indexing by search engines, not to mention the unethical behavior that may bring your company. Dark circles.
The main purpose of link farms and link programs is to manipulate search engine rankings, not to provide valuable content on the web, and also to make your website deleted or prohibited by Google. Google’s view of duplicate content is also vague, which involves the promotion of two or more almost identical websites. Black hat search engine optimization is not worth the risk at all. Your best choice is always to hire an SEO company, whose ethics reflects the star image your company has or is striving to achieve.