Black hat, unethical treatment of a search engine

with search engine optimization and more popular, use unethical search engine optimization techniques are also increasingly popular. After reading this article, you will know which techniques are secret and which are acceptable.

So what is “black hat” technology?

The “black hat” technique is an unethical technique used by some website owners to get their website listed on search engines. They usually use these advanced search engines to obtain this information. Here are three common “black hat” techniques that you should avoid if you want to please search engine spiders.

1. Keyword filling. Keyword stuffing is the excessive use of keywords in a content. Generally speaking, this is to repeat the same keywords in order to achieve higher search engine rankings.

2. Invisible text. Quite a lot of cheap websites use this strategy, that is, use the same font as the background color to make keywords, so that readers will not see a large number of keywords, but search engine spiders can.

3. Doorway page. These pages are invisible to ordinary visitors, but search engine spiders can. They are used to deceive search engines and make websites get higher rankings.

Why is the “black hat” technique bad? They are not good because they violate the rules set by search engines. They not only violate the rules, but also damage the visitor’s experience. Who wants to see a website full of keywords? “Black hat” technology is immoral and wrong.

Is the “black hat” technique useful?

Yes, yes, this is why people use them. But these technologies are only temporary. In the end, search engine spiders caught your site and were permanently banned from being included in the list. This is why you should not use “black hat” techniques. It may pay off in just a few weeks, but it will permanently damage your website and its reputation on the Internet.

So, if I can’t use “black hat” technology, what technology can I use to help my website rank high in search engines?

Fortunately, there are a variety of techniques that can be used to make your website legally rank high on the search engines. Let’s review two of these techniques now.

Key words

earlier in this article, we discuss the key fill. Although keyword stuffing is a terrible thing, the natural use of keywords is very good. Naturally, we are referring to keywords that are spread in the document in an unobvious way.

How do you naturally use keywords in your content to benefit your website? Well, before you write your content, take a few minutes to find out some keywords related to your website. Then, start writing content. Try to incorporate the keywords you picked into the entire content in a natural way. Ideally, if your content is 600 words, you will want to use the primary keyword 6-18 times, that is, a keyword density of 1-3% (keyword density is the number of keywords divided by the total number of words in the document). Anything below this point is not good for your website. A keyword density of more than 3% may look like keyword stuffing, so try not to exceed a keyword density of 5%. One thing to remember is that actual users are reading your website. Therefore, you should ensure that the use of keywords does not distract readers from the overall meaning of the content.


link between the site is a very common practice. how did you do that? Well, you ask a website related to you to post a link to your website on their website. In return, you can provide a link to their website on your website. In this way, both websites can benefit from the link.

How does this help your login? Well, every time a search engine spider visits a link to your website, the spider will visit your website.

If you keep the above points in mind, your website will rank high in the search engines and will not be in danger of being pulled. Although “black hat” technologies work temporarily, they will never pay off in the long run. Therefore, if you want a legitimate high search engine listing, don’t use the “black hat” technique. Use natural methods to get high search engine rankings!

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