Black hat vs white hat SEO. Is there really a difference?
Most of the links established by many search engine optimization companies are not “natural”, in fact Google considers this to be a black hat. If you need to pay, you can ask for it, comment on it, or insert a hyperlink in your article to get it. In this case, you are manipulating Google’s search results and Google’s terms. hat. You only need to look at the countless videos of Matt Cutts, and you will realize that if you do any of the above things, then you must be manually creating a link, which violates Google’s TOS.
It just confuses me how many search engine optimization experts will quickly condemn pretending to be “immoral” or opposing Google’s terms of service, including marking it as spam that manipulates search results, but every day they create artificial, Backlinks generated manually or by software.
If you publish countless linked articles or posts on blogs/forums to obtain backlinks or use automatic backlink software, isn’t this also spamming spam in order to control Google search results?
There is also a stupid mentality that whitehat SEO is not risky, while blackhat is completely full of risks. genuinely? When Google decided to complete a major algorithm update, how many white hat sites that should have complied with all Google’s terms of service suddenly lost their rankings and business? what! How about getting loyal rewards from Google?
So does “black hat” or “immorality” really exist? This is not really about traffic, conversion, and survival in a tightening monopoly created by Google. We now have almost no other choice except in the pockets of Google shareholders.
Over the years, discussions about white hats and black hats have become less emotional and less religious. When I started using SEO services in the 90s, the focus of the debate was about “ethical” and “immoral” SEO. After all, this is only a technical issue, not a theological or moral issue.
Coupled with Google’s growing dominance, marketers have to deal with this fact online, but everything becomes clear. You can say that online commerce as a whole has matured, and of course, the search engine optimization industry has also matured.
Recently, once we talk to customers, they will happily consider various options at any time, and you ask them whether they express their desire to choose the white hat or black hat method. Clients will publicly ask about the efficacy and therefore the related risks involved. So, this is actually an unquoted, hands-on discussion, and as far as we are concerned, this explains a good thing.
Compared with 5 years ago, we have more openness to camouflage as a SEM strategy. Generally speaking, companies will not be impressed by the fear, uncertainty, and skepticism strategies of major search engines (especially Google) about anything they don’t like, nor will they be easily deceived.
The lengthy argument that black hats are dangerous and white hats are safe is extremely ridiculous. Google did not agree that white hat search engine optimization will give you good rankings. Just like there is no promise, if you control the ranking, Google will ensure that you enjoy the consistency of the ranking after the update. Moral or white hat behavior is meaningful only among equals. Then, as an online focus, can you really be on par with Google? No, you are not-your chances are great.