With the advent of the Internet and social media has a platform of thousands of spectators, for many companies, the concept of group marketing seems to be a better marketing solution.
What is crowd marketing?
A popular marketing technique in which a company connects with an influential person, and the influencer has direct contact with the target market of the product that the company is marketing. The popularity of social media networks (including Facebook, YouTube, Twitter, Google plus and many other social media) has made it more and more popular among marketers because it is a cheap, effective and easiest way to reach target consumers . Unlike many other marketing strategies, target market coverage can be monitored through measurable indicators such as likes, shares, comments, reposts, and feedback. Essentially, group marketing techniques focus on increasing website traffic, improving search engine rankings and strengthening brand status. The main difference between social media marketing (SMM), search engine optimization (SEO), and crowded marketing techniques is that the latter is directly close to the target consumer, rather than focusing on the masses. A good example of mass marketing is celebrity endorsement technology. In this technology, a company identifies celebrities who already have a large fan base in the target market segment; the company pays celebrities to endorse their products among target consumers. This is an effective way because people are often influenced by celebrities, their lifestyles and the things they recommend. This kind of marketing technique can also be used to directly approach the target market, as long as the influential celebrity personality and his fan base in the target market are appropriately selected.
Crowd marketing techniques
The most popular technology recently relies on social media platforms and uses the power of content marketing to increase the coverage of the target market. Since social media has become an indispensable part of people’s lives, one of the most effective platforms is Facebook, which has more than 1.5 billion active users. Using Facebook as a platform to enter the target market is very popular these days. The technology is simple-use content marketing methods to attract the target market crowd among Facebook users. In this way, companies can create a compelling content, mainly a product or brand-related video, and find an effective way to post on Facebook to ensure the greatest return on investment. Usually, celebrity pages, celebrity accounts that many people follow, and paid advertisements launched by Facebook to help expand its customer base are all used as Facebook’s crowd marketing techniques. The number of likes, shares and comments can be used as a measure of the success of the campaign. To reach the target market, the most effective way is to use the key influence of the business niche. Identifying target consumers, their behavior, and who or what kind of people they follow can all play a role. If the key influencing factors of the target audience can be identified and used to endorse the product or brand, then the success rate of persuading the audience to believe in the reliability and superiority of the company will be higher.
The power of social media is
another guarantee of success effective technique is to use tools to help businesses understand the key marketing insights related groups such as social marketing and content marketing. For example, few web applications help companies identify the target audience of the product, key influencers, their position and location in the web domain, and provide the best crowd marketing strategy from content recommendation to target market positioning. These tools make the implementation of your marketing strategy easier and more effective.
The Lego Group, a children’s toy manufacturing company, has been using the concept of crowd marketing since the 1990s; it effectively uses the Internet to convert website traffic into effective customers and revenue. The key concept of attracting target customers from all over the world is novel and simple-it requires toy manufacturers and creative makers to share their ideas for new toys. These ideas are published on the website and open to millions of enthusiastic audiences. Any builder can upload his unique design made up of thousands of different building blocks. The models were arranged to give scores to the audience, and the model with the highest score was selected to win the prize. In addition, the company also uses fans’ ideas and models to make its own toys. Recently, it has created some buildings based on the themes of the movies “Star Wars” and “Lord of the Rings”, which have been the company’s most popular buildings for many years. The company has been adopting social media-based marketing activities to increase its audience reach and increase revenue. Last year, the company has received about 4 trillion US dollars in revenue, most of which can be attributed to crowd marketing strategies. Mass marketing also makes it a global brand. The company’s success can set an example for all companies that want to adopt a group marketing strategy.