Over the years, many customers have told me that search engines hate them. When search engines hate you, your website is not visible in the top 30 search engine result pages, and search engine recommendation traffic is very low. This means you will lose many press release subscribers and customers.
When I help my clients fix their relationship with search engines, I often find that the underlying problems are very similar. Check out the list of typical questions below to see if your website can use SEO relationship experts:
The website contains too many ads and links to other websites. Sometimes, business owners are over-excited by the large number of high-quality products and services on other websites. In fact, they want to tell their website visitors about these products and services. Each of them (at 5 pm yesterday, exactly 1,293).
Resist the temptation. Although other websites may indeed provide excellent resources, your website should be about you and your business. You can link to other websites and products, but proceed with caution. Carefully incorporate relevant resources into the overall content of each page.
There are some links to products and resources that attract your target market is good, but 30 links on each page is too much.
This website has no real content. I have seen many solopreneur websites, only 3-4 pages. These include the homepage, newsletter page, about us page, and contact page. Each page contains 5-6 sentences, which have not changed since the website was created three years ago.
Search engines like fresh content, and they like content that changes regularly. On your website, just a few pages and a few sentences are not enough. You need to add new content and update your website regularly.
Some ways to update a website include updating existing pages with fresh and relevant content, adding keyword-rich articles, and creating a blog on the website. All of this will generate new content, which is something that both website visitors and search engines like.
The website has no incoming website link. Many major search engines evaluate the popularity of your website by counting the number of links to your website. The more popular your website is, the higher its ranking on search engines. If your website has no incoming links, search engines will not consider it a popular website. Therefore, your search engine rankings will be affected.
By syndicating your articles to other websites and article directories, by exchanging links with other websites, and by including links back to the website in your signature when you are online, you can get incoming links to the website. Follow the suggestions in this article to get traffic from other search engines on the site. This will translate into more communication subscribers and customers.