Fool’s basic search engine optimization

one of the hottest topics on the Internet is the search engine optimization (SEO). There is no doubt that optimizing your website as much as possible is an important feature. However, the key word here is “as much as possible.” You can consume a lot of time and energy trying to follow every “tip” you get for SEO (don’t forget, some of these tips are contradictory facts). You can also spend a lot of money on people who claim to improve your public relations skills, or you can do most of the things yourself. in the text. I will explain some basic search engine optimization.

The actual program, which browses all websites on the Internet, collects, categorizes, and ranks for search engines, is called a “spider”. They are also called “robots”, “crawlers” and some other names. Basically, the spider will browse your website to see what you have. The key to successfully convincing robots that your website is “worthy” is simple and straightforward.

Content: The

first and most important point is the content. What we are discussing here is text content; related content. Search engines like content-rich websites. Flash introduction screens may be all the rage, but they are often a problem for search engines. They cannot get any identifiable content from the Flash introduction screen. The same principle applies to websites that have more images than content. It’s nice to see, but they didn’t do anything to help your page rank. Because it involves search engine optimization, you can actually end up shooting your own feet and make your website too flashy.

Therefore, when you design your website, make sure it contains a lot of text-based information. You also need to make sure that keywords that you think people will search for are used in the text. If possible, you also want more pages. At least 20 pages is my recommendation. Spiders like to crawl on interconnected pages. One or two “sales pages” may do a good job of exchanging traffic, but the spider robot will feel dissatisfied. A good technique is to use Google or Yahoo keyword selector tools to determine what people are searching for. Don’t guess at this time! use tools. Most of the time, what you think people are searching for is not reflected in actual statistics.

Spiders also like “fresh” or new content. Websites with little changes tend to lose page rankings. So, try to add as much new content as possible. Discussion forums and blogs are the two major technologies for achieving this. If you can get other people to participate in your forums and blogs, they are actually constantly providing you with content. Another possibility is to provide RSS feeds on pages related to your business. But forget about the javascript-based feed. All they do is provide a link to their website, not your website. The best way is to use an RSS feed based on PHP or ASP and place the content on the page.

Meta tags:

Most spiders don’t really care about meta tags, but even so, you still want to use them. Your title tag should be concise and clear; no more than 60 characters or so. The description tag is the same: short, concise, and contains some keywords. The maximum length should not exceed 160 characters.

We all put keywords in keyword meta tags, even though we know that most modern spiders don’t care. But there are some things you can do that hurt more than help. Spiders really don’t like seeing the same keyword over and over again. Any word must not be used more than three times as a keyword. Take “dog grooming” as an example. It is not a good idea to make your keyword list include dog, dogs, dogs combling, comming dogs, dog salon, etc. This is keyword spam, which tends to anger spider robots. If you can’t think of more different words or phrases, put it on some related words. You also need to keep the total number of keywords in your keywords to no more than 120 characters.

For the sites I manage, my experience is that if you use keyword meta tags, each of these keywords should be included in the actual text on your homepage. For example, if your keyword meta tags include “dog grooming”, “dog”, “pet” and “pet grooming”, then the text content on the homepage should contain the same words or phrases. Doing this gives the spider robot a “warm and fuzzy” feeling, and your website is what you claim. This is very important. On the other hand, including a large number of words in your meta tags that are not in the content can be counterproductive. From a robot’s point of view, it often makes people wonder what your website is about. Robots like consistency. I recently saw this on a website I contacted. They have 15-20 meta tag keywords, but they are not reflected in the content. Their public relations are 2 points lower than they should be. I emailed them a few months ago and they started to accept my suggestions. Their public relations have risen by one percentage point, and I expect it will rise by another one percentage point.


Keywords are related parts of content. As pointed out in the previous paragraph, make sure that your content includes keywords related to your product or service. Don’t guess this. Use the Google or Yahoo keyword selector tool. Find out what people are really searching for, then add words/phrases related to your website in your content.

While doing research for an e-book I recently published, I gave an example of someone selling homemade candles online. Without using tools, I came up with a list of keywords that I think are relevant. Then I use these tools to find out what people are searching for. As expected, my “best guess” list was wrong. On Yahoo, the number one candle-related search is “Yankee Candle.” I don’t even know what it is. If I just use my own judgment, I will miss the number one search criterion. use tools.

If you provide something that your competitors don’t, then make good use of it. For example, if you offer “discounts” for certain goods, then use it in your keywords. For example, in your content, you should have a phrase “discounted Yankee candles”. When someone searches for “yankee candles”, you will still be in the Google/Yahoo search results (somewhere), but if you offer discounts and they search for “yankee candles discounts,” your website will appear prominently in the search results. The same principle applies to words such as “homemade”, “decoration”, and “customized”. Try to find a competitive advantage that will help you pick out your website from other websites.


How many “recommended” links (links from other websites to your website) you have is one of the factors considered when determining page ranking. But be aware that link quality is very important. Someone coming to your website from or is more important than having them come from Of course, few of us can get links from CNN, ESPN, or eBay, but there are other things you can do to alleviate this situation. One-way links (those that visit your site without linking to their site) are better than two-way links (such as those provided by “link exchanges”). In most cases, reciprocal links are basically worthless.

Submitting an article to a high PR website is one way to get the link you want. In addition to giving you one-way links, an article submission website is a great way to generate free traffic to your website. Don’t ignore the effectiveness of “classified ads” sites. Many of these sites allow you to publish information about your specific product or service for free. Like article sites, they give you backlinks and traffic.

Another option you should consider is forums. No matter what you have, there is almost certainly a forum dedicated to this topic. Posting in these forums provides backlinks and potential traffic to your website.

Site map:

A site map is nothing but a page, it provides a “route map” for all other pages on the site. Spiders seem to like this (although there is some controversy) because if provides them with an easy way to access all other pages. This is especially effective if you have a rich website. You can go a step further and generate an XML sitemap for Google or Yahoo on your site. Will they improve your public relations level? ? Hard to say. But as a very smart person (my wife) once told me, it won’t do any harm.

Conclusion: I cannot guarantee your PR7 ranking. No one can do it. Anyone who tells you other things is a liar. Some people will charge you $5,000 or more to improve your ranking. Many of them use non-search engine optimization techniques, such as ad word ads, which are not search engine optimization. Or they will let you use irrelevant keywords. Of course, if you include “one-eyed camel” in your content, you will definitely appear on the first page of Google when someone searches for it. I want to know how often this happens? But if you use the simple tricks I listed here, it will definitely help your ranking. And it won’t cost you a penny.

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