For search engine optimization purposes, what should be the link limit on the page?

Whether you are an SEO/SEM professional or an independent web developer, an important aspect of optimizing your website is to obtain high-quality one-way backlinks from other people. In the past, it was much easier to establish links, because many years ago, Google seldom penalized sites from link farms, reciprocal links (never penalized-but hardly any weight), third-party links, and paid links. In fact, many people in our industry remember that there was a time when receiving links from dozens of sites was easy and without guilt. Unfortunately, these times have changed. Not only did Google crack down on link farms, but it also pursued link sales services-even those discreet services. Now many of us are creating links naturally, but for many web developers and SEO professionals, there is always a problem. If a page has 100 or more links pointing to it, does it constitute spam or Worse content-is it punished by Google? For those who want to know this question, Google’s Matt Carter recently answered this question.

It is no longer a limit to link

the huge changes the Internet has occurred in the past decade. Not only does the website provide more information than ever before, but Google is more than ever able to view and collect a lot of data about web pages. For many people who specialize in search engine optimization, this is a commonly held belief, and most of it is confirmed by Google that there will never be more than 100 links to a web page. In fact, the reason is not that Google will automatically punish the site and mark it as spam-and the site the link points to, but at some point in Google’s history (when it is not that complicated), it will only index 101 kilobytes for a page-so it states that there are no more than 100 links.

However, today, the website and coding have changed. The CSS function can easily add more than 100 links. With the continuous development of the web and data centers, Google now indexes more than 100 links without any problem.

The following are some of Google’s best practices in terms of links

Although there are no limit to the number of 100 links, a page from the index, but there are some things to keep in mind.

For users

who receive links from other sites: Although you cannot always control who links to your site, you have greater influence than you think to participate in natural link building. First, be wary of pay-per-link sites. These sites are not only expensive, but also easy to find by Google. Try to make sure that any links placed on other sites are embedded in the text—especially those created by you (the more unique the text, the better). Avoid mutual link exchanges-not because they are spam, but because Google generally doesn’t consider them important. You can exchange links with your friends or companies at will, but this should be for altruistic purposes, not for link juice. The most important thing is to create high-quality content that can be easily shared. Hopefully, you will have some websites that find your content interesting and worthy of publishing on their website.

For those who link to other websites: only link to other websites to provide value to your content or website. In general, try not to use other people’s articles or blogs for the content on your website-not only repetitive content (you may pay for it), but you must provide them with a link in return, which will dilute The page rank of each link that points to the web page.

How many links are too many?

Although Matt Carter said 100 is no longer the limit, he did not clearly indicate the number to avoid. However, if you have watched the video, his body language can indeed give us some guidance. In general, the less I will stay, the better. However, as he said, if your webpage does have a lot of information, such as CSS components, display, etc., and the usability of the website is generally very good, I think there is no problem.

One thing SEO professionals need to keep in mind is this: As far as Google page ranking is concerned, having more links does affect page ranking. Google does look at the page and the number of links on the page and divide it by the “out degree”. So, as Matt Carter said, if you have 500 links on a page, you divide the page rank score by 500-diluting the power of each link (this is based on Google’s original page rank report ). Note that if you do have a lot of outbound links, one way to reduce the loss of link flow is to use the nofollow tag.

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