We all remember those days, there is a problem by “black hat” SEO practices to overcome the system easier to obtain high search engine rankings. But as search engines improved their algorithms, many classic search engine optimization practices have become obsolete. However, if you search search engine optimization forums or optimization agencies, you will find that many self-proclaimed “masters” still support these strategies as legitimate techniques. These techniques can and will prevent you from being indexed altogether.
This means you will have to start from scratch with a new domain name, new website and spend more money just to get back to your original website. In order to educate business owners and eliminate some available misinformation, we will study the top five outdated technologies and some approved alternative methods.
Fill in keywords-when search engines first appeared in the 1990s, they were clumsy, clumsy, and easily manipulated. The more frequently you use keywords in written content, the more search engines think your website is relevant and the higher your ranking. “Keyword stuffing” technology is a very easy way to manipulate search engine results, and is used by many search engine optimization agencies as a basic startup procedure.
New method-now using this technology will always have a negative impact on your website rankings, because Google actively pursues and penalizes websites that are too dense to flow naturally. So how much is too much? Although there is no clear answer, here are some rules for creating content. Write your content for your readers, not search engines. Let keywords flow in natural writing, and don’t force them into your content. Use keywords in the most prominent places on the page. Use titles, subtitles, title tags, and meta-code segments to include the target words in a natural way. Build the site in a way that allows the most important keyword pages to take a higher position in the site architecture. This will make it easy for readers and search engines to find them.
Search engine submission-I was very surprised when I found that many organizations still provide submission services. I have even seen some intermediary companies charge for this service! I was also shocked when I learned that some designers and webmasters thought this was still a necessary step to get a website listed and ranked. This is unnecessary and not even recommended. Search engines have become so advanced in finding and indexing new websites that submissions are almost obsolete. In today’s Internet world, waiting for an agency to submit your website, or worse, paying an agency to submit it is a waste of your precious resources.
The new approach-ensuring that your website is found and indexed has become a linking issue. This can be as simple as creating a high-quality comment and deleting a link to your website on a social media site. For example, if you search for an article directly related to your industry on a larger article submission website, please read this article and leave a thought-provoking comment with a link to your website. These larger social networking sites are constantly being crawled by search engines, and a high-quality website link will mean that your site will soon be selected.
Spam comments-Many organizations and webmasters still leave short irrelevant comments on other websites’ blogs in order to remove links. I have even seen some organizations suggest that this is a positive contact strategy. This has been abused so much that Google launched a new link label nofollow. This will tell their spiders to ignore the link instead of following it to the target site. Using this technology will reduce the value of your links and may make your website banned on search engines.
The new way-when you post comments on other blogs, make sure your comments are relevant and valuable to the author or other readers. Well-written and attractive reviews are the best way to attract natural quality links. Generally, high-quality comments can generate editorial links, links from other blogs, and new sources, and search engines value these links more than general links in comments.
Reciprocal links-Reciprocal links, or link exchanges, used to be a very popular way to quickly establish links. Webmasters exchange inbound links with each other to increase traffic and search engine rankings. Moderate link exchange is not a real problem, because links are a way of sticking the web together. The real problem is that agencies and webmasters pursue reciprocal links to influence search results and rankings. Google believes that this is a direct violation of their policy and you may be banned.
The new way-instead of participating in link exchanges, it is suitable for high-quality link directories such as DMOZ and Yahoo directories. You can also provide your suppliers and suppliers with a real proof of their services in exchange for a link on their website. Don’t ignore the possibility of putting your link on other websites that offer products or services. Some of these sites will be willing to promote your link through some form of affiliate program, where you pay a commission for every client they send to you.
Meta tag information-In the past, meta tags played an important role in influencing website rankings. Meta tags are pieces of information placed in the header of HTML code. Especially useful is the “meta-keyword” attribute, which allows webmasters to emphasize their most important keywords. However, webmasters and agencies abuse meta tags, including irrelevant and misleading information, to improve their rankings. Google now publicly stated that their new algorithm completely ignores meta keyword tags.
New method-now to optimize your website for certain keywords you must consider your website structure. Use classification and tagging systems to tag and organize website content more effectively. Correctly tagging your pages and posts with keywords is one of the most effective ways to improve user usability and search engine “searchability”. Like any other technology-related technology, the search engine optimization industry is always changing and evolving. Be sure to stay ahead of outdated technology and check the results of your work frequently to ensure that your current strategy is still effective. Use or allow others to use outdated search engine optimization strategies on your website, it will be affected in rankings, be punished, and eventually be banned. Although this may make your competitors happy, it certainly won’t make your business look beneficial to potential customers.