internet experts for search engine optimization technology has been changing and developing. This is necessary because the considerations and guidelines used by search engine spiders are constantly changing, such as Google, Yahoo! , And MSN. Especially for Google, it is not the most complex and advanced search engine. In particular, its latest algorithmic purchase has made them leap to the top of the index game.
There are two main types of search engine optimization. They are on-page optimization and off-page optimization. Obviously, SEO has more things to do today for a website than to use meta tags or sprinkle a few keywords on your website. Although this is still a factor, there are more factors if you really want to see the results.
However, the technologies just mentioned are considered page optimization technologies. Today, only work on page optimization will only achieve the desired results within 20% of the time. However, when it comes to keywords that are even slightly competitive, your odds will drop sharply.
This leaves up to 80% of the success that relies on off-page optimization. Off-page optimization is about: the
number of inbound links to the site. In other words, the number of links to your site, these links are not on your own site.
Actual link text The anchor text of these inbound links.
The quality of the page where the inbound link is located.
Therefore, it is obvious that although on-page optimization is still important, most webmasters need to pay more attention to their off-page optimization work if they want to see any results.
This is the so-called 80/20 rule.
The reasoning behind the 80/20 rule is actually quite logical. While on-site SEO does help search engines like Google to perform detailed indexing of websites, off-page optimization allows search engines to measure the actual relevance and quality of the website. It enables search engines to distinguish between spammers and actual sites that contain useful information or content related to search terms or phrases.
This is because web page optimization is completely controlled by the webmaster. As a result, it is subject to abuse, manipulation of search engine indexing standards, and other unethical (according to search engine) activities. On the other hand, off-page optimization is completely controlled by other webmasters; not the webmaster who owns and/or maintains the actual site itself. This means that it is much more difficult for a given webmaster to manipulate the analysis of search engines. This is Google and other large search engines trying to prevent certain webmasters from gaining an unfair advantage in Google search results.
It is true that if a webmaster really wants to do his best to achieve those top search engines, he or she can do everything he or she can do to encourage other webmasters to add a link to their website. However, it all depends on other appreciative webmasters. Therefore, only highly relevant websites can obtain the best off-page optimization results. Because search engines must consider not only the number of links to the website, but also how many links are inbound only, that is, there is a link to the website, but it does not return the quality of the website that holds the inbound link. As well as the actual text used for the link, which also allows them to prevent unfair advantage, webmasters try to link between many of their own websites through keyword-rich text. On the one hand, a webmaster will only have so many sites that can be cross-linked, on the other hand, this will have to be very careful so that the link stays inbound and not rewarded. Search engines do not focus on one or two inbound links, but on hundreds of inbound links.