only if the increase in the number of customers, companies can continue to expand. This is especially true for companies that rely on sales to grow in a highly competitive market. Through effective marketing strategies to promote brands, products or businesses, business expansion is possible.
What does effective marketing mean? Simply put, effective marketing is an art that provides the maximum product or brand name to a specific target audience. If someone needs to send a package to a friend, they will think of FedEx without a second thought.
The search engines Google and Bing are one of the most popular sources of information on the Internet, and their usefulness as automatic answering machines will continue to grow in the future. Whether looking for a food company or a space shuttle manufacturer, search engines are the best solution for all queries.
Usually the top 10 results that get the most attention on search engines, only the top 3 to 5 results get the most click-through rate. Obviously, when searching for related products or businesses, every business owner is willing to stand at the forefront of this list.
Research conducted by many private organizations shows that having the right domain name is the key to getting your business to the top of the list.
So far, it has been pretty good! Now we need to understand what does the right field mean?
Objectively speaking, the correct domain name is an area that allows your business to enter the top of the search engine results page. How to obtain the correct domain name for a business?
A web search is based on the exact word and domain name you are searching for, rather than all keywords targeted by portals or related web pages and other information; a large number of relevant analyses have also proved this. This means that the domain name must be exactly the right product or business one is marketing.
There is also research showing that it is more effective to have a keyword that covers a wider range of businesses or products because it plays a role in a large number of searches. Generic keywords like pizza include many other keywords that consist of pizza.
There are many ways to find the correct domain name, but not all methods are scientific and organized. The best way to know if you have reached the right field is to let it come out and face the real test. Of course, this can only be done after proper homework has been done in selecting potential domain names.
In order to narrow the list to the best domain name, the potential domain name will be used as the headline of the advertisement and will be published as a pay-per-click (PPC) link. The winner of the domain name will get the highest click-through rate (CTR). CTR is defined as the ratio of the total number of clicks on the published link to the total number of times the ad is displayed. CTR is usually expressed as a percentage.