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How to build a solid structure of the site is search engine optimization

site search engine optimization dispersed just keywords. This also means more than just getting a ranking of page 1 in search engines. The website should be built primarily for your visitors, followed by search engine friendliness. It’s great to focus entirely on search engine promotion and get the number one ranking, but when people who visit your website take a look and would rather move their business elsewhere, what are the benefits of all this?

When planning your website design and development, make sure that the designer you use knows SEO and how to create a SEO friendly website. If they are not, ask your SEO consultant for the initial suggestion and work with the designer to get the best results. Waiting for your website to complete before starting the search engine optimization process can be an expensive, frustrating, and complicated mistake. Having a search engine friendly design will lay a solid foundation to build your SEO campaign.

We found that “wordpress” sites perform best in terms of search engine visibility, especially when you use some SEO plugins, such as: “All-In-One SEO”, “XML Sitemap” and social plugins.

If you already have a website and don’t think its ranking, website analysis or audit will highlight any structural and webpage issues that may affect your website.

So, what is the structural area of ​​the website?

There are three aspects to consider initially. Coding, site map and robot files.

If your website contains too much code, it may be difficult for search engine spiders to wade through the water and find what they are looking for. Make sure your code is clean, concise and well laid out. Use CSS style sheets as much as possible. Avoid using forms. A good way to check how easy it is for search engine crawlers to crawl your pages is to use the browser “Firefox” and a plug-in called “webdeveloper”. Once you install this plugin and browse your website, just press the Ctrl-Shift key on your keyboard, and it will remove all styles from the browser and show you how search engines view your page. If all the text and images are aligned on the left side of the page in a basic font (that is, no color or special formatting), then this is a good sign that your coding is clean. However, if the layout of the page is still similar, and the elements of the page are not moving to the left, then this indicates that you are not using CSS as much as possible. You only need to press Ctrl-Shift S to return the web page to normal view.

The robot file tells search engine spiders what they should look at and what they shouldn’t. This is usually good for you, but if applied improperly, it can cause a lot of damage to your rankings. Google provides guidance and online generators through their webmaster tools (you only need a Google account and access to your web server). We tend to use robots files to direct crawlers to xmlsitemap, which contains an accurate list of all the pages we want search engines to crawl.

Having a comprehensive, well-designed xml site map can be very helpful in evenly distributing page rankings across all pages on the site. They are also used by search engine spiders to browse your website efficiently. Is your site map correct and up-to-date? It should be updated every time content is added/modified on your website.

Repeatedly checking and correcting any problems with these three structural elements will ensure that search engine spiders have all the advantages when crawling your website.

This is just the beginning. Other points to consider when building a sound website structure are;

try to avoid the use of Javascript and Flash.

Usually flash and java bring additional, eye-catching elements to the website, but unfortunately, search engine spiders cannot see it. This in turn means that your potential customers may not see holmium

link between pages

search engine spiders through links from one page to another, so does help them to bypass internal links to your site. When links to other pages of the site are placed in the page content, this will also show the spider that all pages contain information related to other areas of the site. Your human visitors will also like quick links and simple navigation to related pages.

URL keywords

if possible, it is strongly recommended that your main keywords in your URL. This is good search engine optimization, and it’s worth seeing.

Metadata and image optimization

to ensure that all the meta keyword tag is complete. Separate with commas. If possible, keyword optimization of image file names, alt tags, and title tags. Every bit of help.

Last, but not least, make sure your website is verified—

w3c (World Wide Web Consortium) has developed technical specifications and guidelines that most websites and search engines follow. Verifying your website will reveal any violations of the guidelines in your website structure. Full compliance with these guidelines is not important, but it will increase your visibility in search engines. Just search for “w3c validator” to find it. Once you have established a solid website structure, you can focus on the website factors on the page. remember. . . Never underestimate the factors you can’t see.

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