a landing page is not only an important tool for any business inbound marketing, search marketing, it is vital and the best way to use your search engine optimization work. Think of the login page as a strategic page. It exists to achieve a goal-conversion, coaching or retention, and to help ensure that your product or service attracts the most relevant audience. If done correctly, a valid login page could mean the difference between 500 clicks and 5000 clicks per day. It does take time to build an effective landing page, but if it means a higher conversion rate, it’s worth every minute!
Before discussing how to actually build the login page, let us first see a login page in support of the main benefits of your SEO work, or in other words, your return on investment in this area is how much:
to give you the raw data
landing page Data view your total conversion rate, visits and bounce rate-information helps measure your return on investment. You can’t argue with numbers. Successful marketing campaigns do not come out of thin air. They rely heavily on objective data. How to calculate the bounce rate so that the content can be fine-tuned to attract users? You can log in to this page.
Increase conversion trends for
users prefer simple message, the login page needs to be done that. You don’t have to be overly complicated landing pages (or websites) to collect conversions. If everything you do is right, keep content consistency, visual consistency, brand consistency, all of which have a landing page that leads people to find what they want, then your job Done right.
Simplified A / B test
all active sites must go through A / B testing to see which pages or page design is performing, which pages failed. A/B testing allows you to run parallel tests of two or more pages at the same time. Why is this important? Because you want to maximize the efficiency of all your pages and decide that you may need to work again or stay the same.
Filter your audience
The advantage of building an effective SEO landing page is that it can filter out irrelevant users. The key to increasing the conversion rate is to find an ideal user for you, which requires separation of the audience. By using different landing pages, you can customize your core message to suit a specific audience. Furthermore, a login page will help you to distinguish users based on their origin. Social media users may not have the same interests or behaviors as users who entered specific questions or phrases in the Google search bar.
Now, let’s take a look at the components of an effective landing page:
ensure brand positioning!
Remember, what the first impression is, they say “Welcome to the first page”. If you don’t fully pay attention to your brand, your consumers will feel the same way. An effective landing page should be like your website, bringing home brand information. Consistency is the key, all the way to color, tone, and font. When users click on your login page, it should lead them to content that is intrinsically connected to the content on your login page.
2) Choose a custom URL The
login page is an independent but connected component of the website, and it needs its own custom URL. Although this may be tempting, make sure that your custom URL is descriptive, but don’t be stuffed with money keywords. For search engine optimization, this seems like a good idea, however, if Google catches up to your rankings, you may lose out, so use them wisely. If you happen to want to initiate a certain contest or event, it is recommended to assign your own unique custom URL to your contest/event. This will not only help increase traffic to your main website, it will also make it easier to analyze your Google Analytics data and help you keep an eye on the progress of your campaign.
3) Thinking minimalist
keep it simple. Don’t fall into the quagmire of design details. Think about how you want to reduce your bounce rate. A complex, overloaded design will irritate users before they have a chance to see your product. Minimize “clickable content” (images, links, advertisements, etc.). Encouraging users to participate is one of the effective page landing functions. Keep the form simple-first and last name, their email-this is all you need.
You offer something that no one else does? Your users are also asking this question. Why should they provide their information? What can they get from it? In any call to action marketing plan, creating incentives for users is essential. Are you running a game? Do you have a unique newsletter they can subscribe to? You need to give them a reason to give you time and information. The landing page is the best place to achieve this.
5) Creative copy is everything Do not talk nonsense; concise and to the point. The landing page should not be a short essay. When was the last time you stood on the welcome table at someone’s door and spent five minutes reading this letter? If you have several login pages, make sure the information is specific and relevant. Keep your content search engine optimized, but don’t die keywords. You only have a few seconds to make a first impression, so cherish it!