How to “Page Optimization”

Once you know which pages you want to optimize for your target keywords, perform the 8 tasks in the list below to complete the “page” optimization of your search engine optimization campaign.

After completion, please send an email to We will verify that your web page is correctly optimized, and then start your search engine optimization campaign!

The first thing you need to do when choosing a webpage to optimize is to decide on your website a webpage you want to optimize for the keywords you submit to RankPay. It is strongly recommended that you choose an existing page instead of creating a new page (it takes a long time for a new page to be indexed by search engines, especially Google).

Which webpage should I choose? If your homepage has not been optimized for other keywords, it is best to use it. You can also use other pages with content similar to the target keyword. Another option is to simply add or change the content on the page to match the keywords.

Although this is not required, choosing a page with a higher Google page rank will greatly improve our ability to rank for you.

How many keywords can be allocated on the same page? You can choose up to 2 words per page. If the keywords actually share words in the keyword phrase, up to 4 can be used. We provide help and video tutorials to help you choose a page.

There are two types of search engine optimization for preparing pages for optimization: “on-page optimization” and “off-page optimization”. Google, Yahoo and other top search engines need more optimization factors to determine their rankings.

Web page optimization is a specific operation performed on the web page itself, such as placing keywords in the entire content and page title. This part of search engine optimization is the easiest to complete, and can usually be completed within 15 minutes per page. It doesn’t require you to know HTML, but it helps (or you can ask your webmaster to do it).

Off-page optimization includes the most critical task of achieving ranking in search engines. These tasks are usually time-consuming and include obtaining the correct number of links to your site, obtaining links from the correct site, and ensuring that you get the correct number of links. It also includes submitting your website related directories, as well as social media and bookmarking sites.

RankPay focuses on off-page optimization, and we handle all these tasks for you every month.

8 on-page search engine optimization tasks

Title tag-make sure there are exact keywords in the Title tag. The title should contain this keyword and 1-3 additional words. It’s best to place keywords further to the left. If you use multiple keywords on the same page, use | to separate them.
Keyword meta tags-only target keywords are included. Do not include any additional keywords that are similar, and make sure that the total number of keywords entered does not exceed 6. If you use the same page for multiple keywords, separate them with commas.

Bold, italic, underline-make sure your keyword is emphasized at least once on the page, make it bold, underline, or italic.

Homepage link-place a link on your homepage to this landing page using your keywords as the link text. If you use your homepage as the landing page for this keyword, just ignore this task.

Description Meta Tag-This tag is important, not because it optimizes the page, but because it is the description displayed on the results page of Google and other search engines. Be sure to put a persuasive and interesting copy here, which is related to your target search term and will help persuade users to click on your site on the results page. If you do not understand html, please contact your webmaster to perform this task.

Alt Mark-Put a variant of the target keyword on the 2 Alt Markers. Example: If your goal is the term “San Diego Shoe Store”, you can put the terms “Shoe Store San Diego” and “San Diego Shoes” in two image alt tags.
Table “Summary” attribute-put the keyword in the marked “Summary” attribute at least once, but not more than 2 times. This task requires you to understand HTML.

The keywords are at the top and bottom of the page-make sure the keywords are in the first sentence towards the top of the page. Then put the keywords in the text near the bottom of the page. If you have any questions, please feel free to contact us at

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