there are two aspects can improve your WordPress search engine optimization. The first is to configure WordPress, use built-in settings and WordPress search engine optimization plugins, to get the most search engine optimization benefits from the platform. The second is to ensure that your content is properly optimized so that search engines understand that it is highly relevant to the selected keywords, which is the same for any website.
a standard installation of WordPress SEO can be improved by making some adjustments. In most cases, the easiest way is to install the WordPress SEO plugin so that you can easily make changes without editing any code. However, in WordPress, the first key change is easy:
Go to Settings-Permalinks and change the “Common settings” to Custom Structure = /%postname%. This will put the post/page title in the URL instead of the default numbers, so the URL will include the keyword.
Go to “Settings-General” and make sure the site address is set to include or exclude www as needed (see the canonical URL below). It is also worth setting in Google Webmaster Tools. You should avoid using both, because this may be seen as duplicate content and you can get backlinks, thereby diluting the benefits of your link building.
Then install the “integrated search engine optimization package” WordPress search engine optimization plugin. This is the most famous WordPress search engine optimization plugin. It can help your WordPress search engine optimization in many ways, including:
being able to add a meta description and keywords to the website and each page/post-it’s better to write the description manually instead of letting it automatically generate a plugin or search engine.
Control the format of various titles. I prefer the page title to be displayed on search engines. You can add keywords, but it’s best not to.
Option to prevent indexing of categories and other duplicate content. The structure of WordPress means that there will always be duplicate content, because every post is copied by category, tag, date, and author.
Control URL. Make sure to check Canonical url, because this can avoid duplicate urls on the same page.
You can also add WordPress SEO plug-ins, such as:
to shorten your ULRs by deleting unnecessary words
speed up page caching
does not track external links
automatically add the internal link
to the critics, more user-friendly
While all of which contribute more than the maximum Improve the efficiency of WordPress search engine optimization to the limit, but it must be emphasized that the most important task is to ensure that the search engine optimizes the content appropriately. For example:
use keywords in the title, title tag, first sentence and last sentence, and Reasonable density throughout the text.
Make sure that each page/post contains images and use keywords as ALT text.
There are links to other pages on the site.
There are external (non-tracking) links to authoritative websites. One way to check is to use a WordPress SEO plugin to analyze your content and tell you that you need to change.