If you have ever created a website that targets non-US English speakers and uses international English, you may have encountered at least one of several frustrating incidents. These can include many things, but the most direct ones are those with good intentions but unsuspecting visitors who complain about “spelling errors” via email or comment forms on the website. In fact, many countries including but not limited to Canada, Australia, and the United Kingdom use international English spelling, which includes changes such as “humor”, “color”, “generalization” and “jewelry”. This leads many Americans to believe that the entire website contains spelling errors.
Although many web designers simply ignore this information, believing that it was sent for the right reasons, but without the right knowledge, this may not be the wisest decision. Remember, when you create your website, you are trying to get visitors to it as much as possible, and this includes its ability to use search engines and web directories to search. Remember, people don’t try many different spellings when searching a website on the Internet. They will use the spelling they think is correct. Therefore, if you are creating a website about a labeling system, you must realize that the American spelling of the word is “label”, and many of your potential customers might spell it that way.
Of course, more difficult than ensuring that your web design fits all international spelling forms is ensuring that you have covered the words that are often misspelled. Although some search engines, such as Google, do list keywords as they are spelled, they also provide other spelling suggestions at the top of the page. However, if your website contains misspelled words in the content, it will be one of the sites listed initially, and you will not miss the opportunity to attract visitors who misspelled.
The key to solving all these problems is to check your keywords and make sure you have embedded all variations and spelling errors in your web design text.
Since keyword tagging is no longer applicable to most search engines, it is important to use keywords in the content to properly index them and obtain high search engine rankings. This means that when you design your web content, you not only need to include the main keywords you want to spell, but also all international variations and common spelling errors.
Of course, this is not exactly the most elegant way of working, because no web designer really wants to crack his or her content with different spellings of the same word, whether it is accurate or inaccurate. In addition, some readers may see a web page containing multiple spellings of the same word and then leave because they may think your website is unprofessional and poorly edited, and visitors have no reason to know that you did it on purpose.
There are several ways to solve this dilemma. The first method is to create a separate content page for each spelling variant of the word. This means you need to create completely original content for each page, because if your site contains too many identical pages, it will be considered spam, and each page needs to match its own spelling. If you have time and interest, that would be great.
You can also choose to leave a note on your website explaining to readers that you deliberately used different and incorrect spellings on your website for search engine optimization purposes. This usually reassures readers who would otherwise be sloppy on many variants of the site.
Another solution is to simply use the most important variant instead of all variants. In this way, you have covered the vast majority of potential visitors, and you can also hope that the rest can be spelled by search engines. A more pleasant technique often used by experienced web designers is to use the keyword spelling of your choice, and then use alt tags for your images, which contain all the other variations you wish to include. Some engines, especially Google, will index these tags to help you make your website easier to read, while also adapting to different variants.