Keyword ownership is exactly what the name suggests. Smart Internet marketers and businesses have the opportunity to gain access to certain keywords and own them. Don’t be misled here, because keyword ownership does not mean that you only own all rights to the keyword itself and prevent users from performing searches on it. Such a system is very unrealistic and far from realistic. In this case, keyword ownership means that you have the ability to lease the keyword to advertisers bidding to place ads on it. When advertisers show ads for your keywords, you will get a small portion for each click.
To make things clearer, let us now consider traditional pay-per-click marketing. Every time a user searches for a keyword and clicks on the corresponding ad, Google, Yahoo, or any search engine they are using can make some money. Advertisers can sometimes bid up to $10 per click, which means that the gross profit of the search engine is $10 per click on the ad. The revolutionary keyword ownership system allows you to replace Google and Yahoo.
With more than 300 million searches performed on the World Wide Web every day, people don’t need to spend too much time to infer that the possibilities for keyword ownership are endless. The most important thing to remember here is that not every keyword is created equal.
Some keywords are more profitable for advertisers, and these keywords are exactly why you want to acquire ownership. It will be difficult for anyone to give you an immediate list of such keywords, so thorough keyword research is necessary to make this a profitable business. Keyword ownership is still a very new thing in today’s world, but it is expected to grow at a rapid rate.