Keyword placement in the network marketing project
search engine algorithms are always changing, different search engines (such as Google, Yahoo, Ask and Bing) have different parameters on the search engine results page (serp). Although all these search engines are important in online marketing, Google receives 80% of search engine queries, so Google has developed a standard, and other search engines have also followed this standard.
Current topics in search engine optimization include the Google search engine ignoring meta tags and prioritizing the title and description tags at the back end of the website page. According to reports, other search engines are still reading meta tags.
Today, Google search bots are focusing on content. The regularity and consistency of publishing, and the relevance of keywords used in new pages and posts are the main tools for ranking websites with keywords. For SERPs, the establishment of quality links is also very important, and factors such as the length of time the website is online are also very important.
Interestingly, original content is still the key to online marketing success. As the importance of website back-end optimization gradually disappears, keyword-rich content development, social media and publishing strategies are becoming more and more important for white hat SEO.
Keyword density and location
Currently, the search engine on each page keyword density is about 4% or less. Exceeding this density may endanger a site in the SERP. Keyword density is no longer as important as keyword placement. Key phrases need to be highlighted in the title and subtitles, description tags, and page introduction paragraphs. In the text, the proximity of the words that make up a key phrase is very important. Although a key phrase may not be together, these words must be close together and contained in the same line of text.
Article site requirements
The article websites EzineArticles.com and GoArticles.com are both crawled and submitted for keyword density. If the keyword density exceeds 4% (even if only 0.2% or 0.4%), the article site will mark the submission and allow members to edit and delete excessive keywords. This is a major move by these two large article sites. These two websites have been online for some time, and they are both successful portals. The decision to limit keyword density to an acceptable level prevented these sites from being downgraded by Google. If the keyword density is too high, the page will not be ranked high by search robots, which makes these article sites less effective for members. For article marketing websites, use keywords in the title and subtitles to get the greatest impact, and use them with caution in the body of the website. Keyword tags can also be used on most article sites, and they are worth it.
In the off-site blog, articles, press releases, social media sites keyword tags
engaged in the promotion of off-site, using a good keyword selection is also important. Posting to off-site blogs, articles or news publishing sites or social media is an opportunity to use keyword tagging, which contains hot links to the site. Search engines will crawl these posts, identify links and keywords attached to the posts, and include them in the website rankings.
Keywords variation and network marketing
because Google automatically shorten keyword phrases when users enter a keyword, the keyword long tail of success now may have died. Now more than ever, it’s more important to find the traffic generated by different keywords-even if it’s just light to moderate traffic. Limit the choice of these second and third keywords to (up to) 3-4 word phrases. Using keyword changes will increase the traffic to the page without being penalized for too high keyword density.
Stylistic focus of keywords
Many Internet writers often ask this question: Should key phrases be prioritized in writing, or should they focus on theme, style, and quality? As the keyword density is downplayed and good content development is rewarded, the answer to this question is self-evident. Creative, timely, and good written materials are necessary conditions for a website to rank high in today’s search engines. When the content on the page (or articles or social media accounts) becomes popular and receives more traffic, website traffic will increase. Writing for search engines is an activity that has changed dramatically in the past two years or so. The selection and placement of keywords on the front and back ends of the page is still very important. Currently, the rule of thumb is to lightly use keywords, not random.