Keyword research and analysis can be a daunting task, if done correctly, expert keyword research is the foundation of a successful SEO campaign. Many new website owners think that the process of keyword research and analysis is easy. They think that free tools, such as the overture search word suggestion tool, are a pill that can bring them immediate profits.
Unfortunately, free tools can only give you a rough guide and a quick indication of whether your intuition is worth further research. These free keyword research tools are limited to basic information. If executed correctly, expert keyword research reveals more-all the gems are hidden deep.
Real keyword research requires research and analysis. There are many aspects of this process that cannot be resigned to fate. Trying to do keyword research on your own is like going to the vet to fix your car. I recommend to all clients that I do search engine optimization consulting services is to simply leave this task to experts who have the right keyword research tools and expertise.
The following are five effective keyword research analysis techniques:
latent semantic indexing (LSI) – Use multi-word phrases
Latent Semantic Indexing (LSI) is an important part of search engine optimization (SEO) in order to obtain more in the search results Good keyword ranking. LSI is based on relationships, “clustering” or positioning, terminology changes, and iteration of keyword phrases.
Familiar with LSI and how it is most useful and beneficial for your search engine optimization, and its importance to the algorithm update of search engines (such as Google, MSN and Yahoo), which will help your keyword search engine Optimizing best practice research.
LSI is not new. For those who have been engaged in keyword research for many years, they always know the use of synonyms and “long tail” keywords, which is a simpler “explanation” for LSI. Normally, these long-tail, less general terms will drive more traffic to your site than the main keyword phrases. The real bottom line is that underlying semantic indexing is currently a must in keyword research and search engine optimization.
Page specific keyword research-target your niche keyword phrases for each website page
Perhaps the most common mistake in keyword research is to use too many keywords and paste the same meta keyword tags on every website page. This is so useless! Your keyword research needs to be specific web pages, focusing only on 2 to 5 keywords per page. This is more work, but combined with best practice search engine optimization, gives each website page a higher chance of ranking itself.
Country Keyword Research and Search Engine Reference
Keep in mind that keyword search terms can be country-specific. Even if a country is English-speaking, you must research different keywords and then refer to that country’s search engine when you do your initial keyword research. For example, the United Kingdom and Australia may have different expressions, terminology, and spelling (i.e., color, personalization). Citing keywords in corresponding search engines is an important element of frequently forgotten keyword research, so, for example, be sure to check search terms on google.co.uk or au.yahoo.com. Of course, if you have 3 to 4 truly comprehensive research tools in your arsenal, you will be able to search historical, global and country-specific search terms easily and effectively.
Keyword analysis – cross-reference search engine
Once a web page has been most keyword research, you should insert these keywords the search engines to determine:
if it really is the ideal niche keyword for that page
to Evaluate the competitiveness of your keywords. While checking the competitiveness of your keywords, you should look at the strength of your competitors.
Are the other websites listed in your keywords really your competitors?
Are the websites listed in your keywords related to your industry, product or service?
These critical analyses of keyword phrases are often forgotten. Because keyword research and analysis is the foundation of a successful search engine optimization campaign, you certainly don’t want to build your webpage optimization wrong niche keywords!
Ongoing keyword research-repeat your keyword research on a consistent basis
Although you may think that you have completed your keyword research analysis and laid a solid foundation for your search engine optimization, you need to continue to monitor your keywords and make adjustments as needed. Keywords may vary with keyword search terms, genre changes and/or if your positioning is on social portals-just to name a few. Maintaining ongoing keyword research is essential to best practice search engine optimization.
The most successful strategy for simplifying keyword research:
Yes, many website owners will choose to do keyword research and analyze their own search engine optimization activities with only a marginal effect. This is not the most successful strategy to get the most effective results.
In order to determine your keyword data, you should perform accurate keyword analysis and cross-reference between multiple expert keyword tools.
Effective keyword research lays the foundation for effective search engine optimization results, and can help you start the ranking process-and can even put you one step ahead of your competitors. The most successful strategy to simplify your keyword research work is to hire an expert. Focus your business efforts on your strengths and expertise, and allow search engine optimization experts to effectively perform keyword research and analysis correctly.