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Keyword selection and site optimization

search engine marketing and website optimization is a broad topic. There are many factors to consider when your goal is to increase the visibility and ranking of your website in various search engines. In the first part, I will discuss high-demand thematic website keywords. In subsequent articles, I will cover other topics such as page rankings, pay-per-click advertising campaigns, marketing techniques to avoid, and the latest analysis techniques including eye-tracking software.

Choosing the right keywords for a website is an important and informative research task. In the process of improving your website, you will learn a lot about your industry and your competitors.

Keywords are one of the main factors used by the Yahoo search engine. If a web surfer is looking for home decoration tips and types “home decoration” in a search engine, it will search its database for websites containing the phrase and these words.

Choosing the right keywords

if you are an expert in your field, you know what your customers are looking for. Specifically, you know many words and phrases that your customers will use when describing your products and services. Start with what you know.

Write a list of phrases and words describing your business. If you have a home decoration company, you might think of words like “interior design” and “furniture”. Sort your list so that the most frequently used phrases will be at the top of the list.

Now you will want to cross-reference the compiled keyword list with other lists generated for your industry. This will remind you of other keywords that you might not have thought of. I suggest using a popular web-based keyword research tool Wordtracker (www.wordtracker.com). Wordtracker helps identify other keywords and phrases and provides a free trial service. It only provides a limited number of relevant vocabulary, but it is still a good starting point. Searching for related keywords of “home decoration” with Wordtracker will generate a keyword list, such as “home”, “decoration”, “decoration”, “home decoration”, “furniture”, “design”, “indoor”, “indoor” “Decoration”, “Art”, “Wall” and “Fabric”.

Other keyword tools that produce similar results are also available. Including web-based tools (Overture) (inventory.overture.com/d/searchinventory/suggestion/), provided by Yahoo and Google (adwords.google.com/select/KeywordToolExternal).

In After compiling and merging the various keyword lists, you can start the next step.

Using the right keywords on your website

Now that you have clearly know which keywords are web surfers can enter into their search engines to find your business, you need to make sure your website contains these important keywords.

A strategy is needed when updating a website to include keywords in the list. Start at the top of the list and quickly review keywords. Think about which keywords will naturally appear on your website and which keywords you might not use. Using the first keyword list, you can now start looking at different parts of the website.

The keywords you choose should be placed in various areas of your website with an appropriate frequency. Your website content should be focused on making sense to your visitors, rather than providing keywords that hopefully improve your search positioning. Search engine algorithms can detect overuse of keywords, which can have a negative impact on your positioning. Now let’s look at the different areas of your website.

Website title

each site has a title. This is not a website logo or a bold title found at the top of a website. The website title is displayed in the title bar of the web browser. This is the top area of ​​the window, located at the far left of the window’s “Minimize”, “Maximize” and “Close” buttons. The title of the website is also the text displayed in the search results of the search engine, usually using a larger font and underline. The title of a website is the first thing a web browser sees when performing a search. Web surfers quickly scan search results website titles to evaluate which website will meet their needs. This is the first time you grab their attention.

The title of the website should contain as many keywords as possible while maintaining legibility. This has two things for you. First, search engines will find your website in their database and display your website in the results. Second, the website title will capture the interest of surfers because they see that their search criteria match your website title. Adding keywords to the title can make the title difficult to read and may be viewed as abusive by search engines. The website title is updated by changing the text between the opening and closing title tags in the HTML code header. The length of the title should be controlled within a few words. The website description allows more space to describe your products and services.

Site Description

Like the website title, the website description should also contain a variety of keywords. Unlike the website title, the website description is not visible in any part of the website itself. The description is the summary information you see in the search engine results, displayed below the website title. The website description gives you more space to describe your website and your products and services. In order to attract visitors, your website title must be easy to read. The website description can be updated by changing the text in the description meta tag in the HTML code header.

Website keywords

in addition to the HTML code in the title and description entries, as well as an area for a defined set of keywords to associate with the page. This is called a keyword meta tag. The keywords are entered as a comma-separated list. The industry agrees that keyword meta tags are currently of little or no use in today’s major search engines. However, search engines continue to recommend their usage.

Web site content

can be said that let us into the core section of our website. The keywords we choose should be used throughout the content of the website because it is meaningful. Similarly, fill the page content with keywords so that search engines can detect unnatural messages. A good practice is to use keywords to make the page content more descriptive. For example, a pet store might sell a variety of pet food. This can be written in a descriptive way, such as “dog food and cat food” instead of “dog food and cat food”. In this example, the keyword “food” is used twice.

Title and hyperlink

Special attention should be paid to the use of title tags and anchor tags. Using keywords in page titles is more valuable than using keywords in text paragraphs. The same is true for anchor tags (aka hyperlinks). Using keywords as clickable text for hyperlinks is very valuable.

Keyword density

Keyword density is the percentage compared to other text on the page, the keyword appears. Keyword density tools, such as Webconfs.com’s Keyword Density Checker (webconfs.com/keyword-density-checker.php), provide a visualization of the main topic or message on the selected page. This tool counts the number of times each word is repeated on the page. This is a good test that can be used to test how to insert keywords to optimize content. This is also a good example of how search engines view your page as “the more the better” is not the most effective keyword density goal. Although the optimal keyword density is controversial, there are some balances that are absolutely reasonable. Density below 1% will make it difficult for search engines to understand your main message, and density above 5% will make the content appear unnatural. At this stage of website optimization, the page content can be edited while rechecking the keyword density. Continue this process until your keywords are the most dense words.

Conclusions for your web site Choosing the right keywords is a must. Website keyword optimization is not rocket science, but it must be implemented carefully. By using the right keywords, your website will not only be well positioned in search results, but it will also attract visitors to your website.

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