most of the revenue comes from local small businesses. Companies must streamline their marketing strategies and efforts to fully cover the local market. Local search engine optimization is a reliable marketing tool that provides companies with a viable option to increase sales in their local area.
A study by TMP/comScore showed that 61% of local searches lead to purchases. The survey also found that nearly 80% of customers searched locally, followed up with the office via phone calls, in-store visits or purchases. These days, customers carefully check the details of the product before buying it, especially in their local area.
Google knows that their main product is a local search engine. This is why it ensures that local results appear on top of organic results. In light of these observations, it is becoming increasingly important for small businesses to actively participate in local searches. Read further to learn more about the role of local search engine optimization in increasing the value of small businesses.
Get brand recognition
brand recognition is the extent of your customers to identify your product or service. Local search engine optimization helps increase your brand awareness in front of your local potential customers. Showing your brand to customers frequently will increase brand awareness, which may eventually lead to customers buying.
Improve the visibility of the website on the local list
to attract potential customers local search engine optimization. This is achieved by ranking higher in local search results. The client feels comfortable handling business in his/her local area. By purchasing products from local suppliers, he/she eliminates unnecessary transportation and intermediary costs. Therefore, when you are found in his/her local search results, your business is more likely to acquire new customers.
Web site traffic and leads
according to Search Engine Watch, in Google search results, about 60% of clicks are the top three from the results obtained. By investing in a local search engine optimization campaign, a business will be promoted to higher local search results. This leads to more people clicking on this website. As website traffic increases, the number of potential customers will also increase, which may lead to increased sales.
Increase profit potential
Local search engine optimization offers a huge potential to increase revenue. The income you generate by using local search engine optimization will be many times higher than your initial investment. The increased visibility provided by local search engine optimization will help companies maximize sales and generate revenue. In today’s competition, just having a website does not mean a good online presence. Companies must take major measures to reach target customers. With a good search engine optimization campaign, a small business can get the most benefit, even if it is not well-known in the country. As more and more customers like to buy locally, optimizing your website for local search is one such step, which is both feasible and effective.