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Long tail search is dead! Long live the nose search!

Search engine marketers are running for their lives!

Google once again tilted the axis of their world rotation, causing the magnetic field surrounding the SEM to move.

This is not your seasonal Google slap or a climate-induced algorithm change. To make matters worse, this is unprecedented. This is: Google IM.

Sounds like coffee, doesn’t it?

It also contains caffeine because it caused a big sensation.

Search engines allow you to see their search results. . . Type one letter at a time.

Previously, Google asked consumers to enter complete keywords or phrases, and then press enter to view the generated 10586967 SERPs. Although most searchers rarely venture into the dark realm of search (page 2 and above).

“For whatever reason, if you are studying the sexual orientation of American women…”. . . .

When you start typing, starting with the letter S, Google will not only try to intuitively understand what you are looking for, but will immediately show you the serp corresponding to Google’s formulaic guess.

So, at least on my browser, as long as I type S, Google Instant will suggest Skype. The instant generated SERP shows that Skype is in the first position on the page (presumably, you should call a woman and ask her directly, instead of sneaking into the network peak).

When I add the letter E, it is recommended to use Sears (because, maybe this is where people in Mountain View, California learn women)

plus the letter X, sex and city pop up, (now we get somewhere). . . However, the letter U is added. . . Sexually transmitted diseases appeared suddenly! To make matters worse, the website of the Centers for Disease Control is ranked number one on the SERP.

Now this of course will have two obvious effects.

If your search is not inspired by academics, then Google is just letting your desires and desires shrink.

But if you are a marketer, selling products related to the sexual preferences of American women. . . At best, your target market may delay their arrival on your website, or, in a worse case, their flight to your website will be cancelled and they will only land and park elsewhere.

Long tail search: sad, sad ending!

Now, people might think that Google Instant was created to end long tail search marketing.

It’s not because Google has anything that is not conducive to a good tail. They may only look at this issue from a financial perspective rather than an aesthetic perspective.

You see, the reason most marketers covet the long tail is that the competition is too fierce for popular keywords that are inaccessible.

In addition, most small and medium-sized marketers cannot afford to constantly push to the bar and use expensive cocktails to satisfy the key words of “hot girl”, hoping that she can go home with them.

Anyway, I don’t think this is Google’s motive-to force this little guy to pay more or disappear.

Their declared mission, the most important thing is to serve and satisfy information seekers (in the process, the billions of dollars they get from marketers are just accidental-it can be said to be the icing on the cake).

Therefore, I believe that in order to promote a faster, more detailed, and more convenient user interface, they created Google Instant.

Of course, because they are ultimately a business-some people would say that it is a galactic empire that controls both the Force and the dark side (oh, where are all the Jedi Knights?)-if they are a provider of instant gratification (this It’s what we all want), instead of a slow spreader of Didi Brewing Search, their bottom line will expand!

Nevertheless, no matter what Google’s real motivation is, most marketers are faced with a wall of scanning electron microscopes full of worries. They are worried about the loss of revenue due to the loss of the top position of the page.

So they need a mitigation-and a solution.

Nose and beard come to save people!

Some people, perhaps many others, will make a fortune with the beard of the nose. . . Or sell it to marketers.

Unfortunately, I will not be one of them. But you can. . .

The reason is as follows. .

If you are already using the best SEM and SEO practices, whether as an end user or a seller of related services, you now have a new powerful arrow in your marketing quiver.

Because you can not only continue to optimize your marketing the old-fashioned way, keywords-you can also optimize your marketing message with key letters, or I like to call it: nasal whiskers (single strands of hair combined to form a mustache… or For our purposes, a complete word)!

Considering that there are 26 letters and unlimited combinations in the alphabet, there is no limitation on length. . . Obviously, this field is open to profitable development!

So, eventually, you might wake up on a good marketing morning and find that words—even English as we know them now—will be replaced by… . . Google speak!

Words are no longer constructed or defined according to the Webster’s Dictionary or Oxford Cambridge Dictionary, but are constructed or defined by Google Instant and its generated serp!

Just like Chinese and Japanese hieroglyphs, Egyptian hieroglyphs, and Sumerian cuneiform, Google Voice will use symbol-letter combinations whose meaning will be derived from the context. . . In other words, the surrounding letter combinations, at a higher level, their corresponding positions on the SERP!

Of course, the key to using Google Speak to maximize “message-to-market matching” will be achieved by achieving nose and whisker density (NWD)-in other words, as a marketer, you need to make sure that the key letters appear at the beginning of any marketing message Combination (in fact, the word information will be replaced by the word impression, which has already been used in some erudite circles).

The keyletter and keyletter combination bidding for PPC purposes will be similar to the current keyword bidding model. However, the pricing model will be more complicated because the price will depend on the distance between the key letter and the beginning of the impression.

Are you still with me? If not, go back and reread the last few paragraphs (taste the language that is about to disappear).

But understand that this is only the first stage of the transformation of consumers and marketers into a Google consortium with complementary interests and expedients.

In the final stage of the development of Google Speak, since the language will be market-based and incomprehensible in a non-commercial culture, the Android operating system will be used to decipher our personal communications with each other!

Google Federation, like our brave new world, is obviously dual in structure: marketers and consumers.

Interrelationship, that is, the delivery of wishes, needs, wishes and calls to action through face to face or through the Internet, can only be achieved through the use of Google Voice devices. Of course, the Android operating system will complete this task perfectly.

Until our vocal cords and the language center in the brain can naturally adapt to the Google language.

What? You say all this is a bit far-fetched? Twenty or thirty years ago, when our ancestors threw coins in public phones and looked for mimeographs on the yellow pages. . . A voice from heaven (now called cyberspace) told them that their wired offspring would talk to a POD publisher in China via a robot via a 4G network, and use a WYSIWYG editor to encode information in HTML, allowing Anyone in the world can read on Apple’s LED screen the moment they press the “Enter” key. . . How far-fetched and incomprehensible is this?

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