Negative SEO and how to prevent it from

negative search engine optimization is on the rise

when you look at search engine optimization trend, especially in Google, Yahoo or Bing and other major search engines search for keywords “SEO2015”, you will see More and more articles related to negative search engine optimization. In terms of search engine optimization, what exactly is negative? This is a good question, and the answer may shock you. The strange thing is that many organizations are beginning to get involved in this field because it is effective, at least for a short period of time. The secret nature of search engines and their algorithms has led many people to try the “game” system, and this latest form has proven not only controversial but also effective. There are a few things you should know about this issue.

Outright lies

first and most important point, most of the negative search engine optimization options are normally lies, these are very easy to find. Company A will use marketing materials to reveal their competitors from a negative perspective. Or they may use false information to confuse customers and customers. For example, suppose a skating shop wants to rank first in its market segment. They can’t do it because another company has good marketing and has been around for a while. They will not directly compete with them, but will launch negative keywords, anti-competitive articles, reviews, etc. By reducing the credibility of competitors, skateboard shop “A” will get a higher authority search engine module. These are usually lies. This is an attack on reputation, but it seems to be effective in many niche markets. These are just a few examples of negative search engine optimization that can harm or harm a company. Some are obvious, some are hard to find. At this time you need to seek professional help, someone who is proficient in Google Analytics.

Long-term failure

Although negative emotions can be successful in the short term, search engines are gaining popularity. This means that if you are found to post negative SEO elements, or if your company is tied to a lie-based campaign, the SERP (Search Engine Ranking Page) listing will be discarded. This means that if you are the “A” company mentioned above, you will be second to last in the ranking. Some companies carried out negative reputation campaigns, but were completely kicked out of search engine listings. This is called a “lifetime ban” and it did happen.

Better option not every enterprise must compete with the largest companies in the world. For example, if you were to open a bookstore, you would not directly compete with Amazon. you can not. To counteract this, you need to look at so-called “white hat” search engine optimization. Focus on local communities and niche competing phrases so that when people in your area are looking for “books,” they will find you and patronize your business. Simply put, you don’t want to go for any negative search engine optimization options. Stick to effective methods and don’t “play” this system now. Long-term optimization cycles will give you the upper hand in almost all niche markets. In addition, if you find that a negative search engine optimization campaign is running against your company, you can determine the culprit and report the company to Google or other well-known search engines. Remember, the best defense is a good offense, so be sure to keep your active SEO activities.

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