Organic “Natural” Search Engine Optimization Vs Pay Per Click Search Engine Advertising
When you purchase visitors from the search engines or “click”,
this is called “Pay Per Click” (PPC) search engine
advertising (or PPCSE). Paid search engine-per-click
advertising allows you to quickly get top search engine
by “bidding” (paid) to your
product or service
“organic” or “natural” search engine optimization (SEO) is
by optimizing web pages and
get by pointing your the
website. These “binding” links to achieve
high search engine rankings of your choice of
terms
In this article, we will explore the
weaknesses of two kinds of search engine marketing methods. In addition,
I’ll show you the best resources and tools to improve
your search engine rankings long-term success.
“Natural” search engine optimization
today, there is a lot of myth natural search engine
optimization is cheap and easy. For example, if you
want your website ranking in the keyword phrase
“life insurance” or “debt consolidation”
needs an annual budget of at least $ 50000-100000!
However, natural search engine optimization usually
your return on investment is much higher than the pay per click.
There are two main reasons:
more searchers click the natural search engine results
compared to pay per click advertising, you will get more
reducing traffic volume
one of the biggest factors to improve the ranking
Natural search engine optimization and by increasing
by acquiring or paid links “link popularity”
pointing to your site. These links will bring you lasting results
search you top rankings and traffic through to the
engine. In addition, the link itself will provide
long-term significant increase in traffic
that is to say, the biggest weakness of natural search
engine optimization is the time required to generate links
and “adjust” your web pages and keywords to get those precious
high rankings you desire . In order to be more competitive
keywords, it can literally take 3 months or longer to begin
to realize the benefits of search engine optimization
campaign. For less competitive keywords, you can see
just a few weeks
pay per click search engine advertising
biggest advantage of PPC is
will provide you with an immediate increase qualified
visitors, potential customers and sales staff in
several Hours or days. In fact, a pay-per-click advertising program
if you seek quick results and a good
return on investment while you wait for search
engine optimization (SEO) plan “accelerated”
depending on your traffic goals, you can budget of $ 100 or
$ 100,000 . PPCSE also offer you
can quickly test your website and track your conversion
rate (leads, sales and opt in) and turnover keyword
(visitors) up and down freely
Therefore, as a short-term strategy, PPC
Obviously better than search engine optimization. However, the disadvantage is the cost
involved in. Depending on your keyword market demand for
clicks, you can generate a lot of activity PPCSE traffic
must spend several hundred or even a month every day, even thousands of dollars. And
a variety of optimization strategies can reduce costs,
but a long time to optimize natural search engine
will give you higher returns
in short
golden rule of marketing is that you should continue to
pursue maximum results and return on investment (ROI)
for your budget. In other words, if you are marketing
your profits – even if profits – is worth it.
In this mode, pay-per-click is worth it, but on the whole pay-
per-click will make your margins thin.
The reason for using natural search engine
optimization campaign is to significantly improve long-term profitability