Organic search engine optimization

legendary successfully deceive search engines into the high rankings of the story has given way to a new reality, in order to achieve decent consistent ranking, you can not play tricks, but in a professional and ethical manner centralized optimization. According to search sources, with Google’s latest update, there is no level playing field in terms of search layout. The new Google ranking system brings advantages to large established companies that have already gained brand recognition. Does this mean that small businesses should abandon the online marketing model? No, of course not, they just need to develop high-quality content. To improve your natural rankings (without paying the search engine rankings), you must:

write a good text

website should contain a copy of the relevant text. Websites that use text instead of large images load faster, and search engines can easily search the text of the website for topics and keywords. Search engines cannot recognize the meaning of words and phrases presented in the form of images. If you do use images, make sure to include a short phrase or keyword as an ALT tag. ALT tags can help visually impaired website visitors. ALT tags also convey the meaning of images to search engines.

Research keyword phrases

use related to your product or service terms and phrases is essential. It is important to use terms that potential customers will use when searching for your product or service. Generally, products can be described in many terms. For example, soda, tonic and pop can all identify soft drinks. A term may be more popular in a specific geographic area. If you sell locally, this is okay, but if you sell globally, optimizing for a single popular term may be problematic. Consider optimizing different parts of the website to obtain various keywords and phrases related to the product or service you are promoting.

Detailed information about determining

provides valuable content

The website that links to the website is considered a “vote” by many search engines. Links usually mean high-quality content. The easiest and most effective way to achieve a large number of links is to provide unique, high-quality content. This may be a free web-based tool, information or other content that is unique and relevant.

Examples of free RSS content: Valuable website Reprint -website-content.htm


on monitoring blog about your product or service online chat. If you find product reviews or problems on your blog, consider posting a comment. Self-searching is a good way to stay informed and maintain a strategic advantage of competitors. Monitor keywords or phrases related to your products or services, and join relevant conversations.

For more information about the search for self


in order to know what strategies are most effective in an industry or sector, it is important to track the results. The easiest way to track web traffic and conversions is web logs. Take a closer look at the recommenders, trends, and which keywords are causing the most traffic. Evaluating web logs will help webmasters determine which optimization techniques are most effective.

Understanding Web In the final analysis, trying to trick search engines into high rankings is stupid. Efforts are best spent on building quality, consistency, and Value content.

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