sometimes employ smaller-scale search engine optimization company is good. This is because in some cases, companies that only do consulting ignore the details. This is because they forgot how to deal with the details.
In this article, I explained why you need to pay attention to these details and how you can do it, especially if you are one of those SEO consultants. Holmium
in my daily work, I was one of “consultants”, I developed a long-term strategy needed to ensure success for most of its online customers. In a highly competitive market space, no page is indexed to have more than 4 million indexed pages, and the number of search engine recommendations has more than tripled.
I also work with other websites in other highly competitive industries to bring them the most qualified traffic and increase their conversion rate by four times or more.
It does all this without opening a network editor or FTPing a file.
But sometimes I miss the past. The days I used to build sitemaps and create meta tags. Now, most of my clients are database-driven websites, and there are technical teams abroad to implement my suggestions.
This is why I retain some clients who need practical experience (I also have my own website to play with). I do this because I don’t want to lose my advantage-my ability to optimize the page.
Because when I see a customer enter the top three with a competitive phrase for the first time, I can still get satisfaction. When their sales set a new historical record, I can also cheer with them, but sometimes I hope I can be a part of the success, not just a voice on the other end of the phone.
But I also learned something in this industry. In other words, you must have something you can touch so that you can have a deeper understanding of what is affecting the engine.
Let me give you an example
I recently had a client selling discount coupons for technical exams. This is a highly competitive market. You are always competing for Microsoft’s “MCSE test” and Comp TIA’s “exam”, but it is worth it because this customer said to me “do what you need to do”. This is what I did (except for camouflage and other black hat tactics-I always made it clear).
So I am a bit routine. One month I will optimize, the second month I will do link building, and the third month I will build/adjust the content and re-optimize.
I have adhered to this practice for more than a year. During this time, I have seen his ranking and traffic steadily improve.
But the way I do this is more than just consulting—praising the advantages of best practices. This is doing-look at the current ranking pages to see what they do, and then imitate it if I feel it is appropriate. Trying to find some small loopholes, which will have a great impact on my customers.
That’s one I can put on my headphones, turn on my favorite music, and when I analyze rankings, calculate keywords, adjust meta tags and bold specific phrases, I can turn off the world.
For me, this is search marketing. It doesn’t have to be a grand long-term plan that works. Sometimes the biggest impact is a small change. Should I add punctuation to the title tag and then remove my number of characters? Should I use commas in keyword tags? All these simple small problems, although I deal with every day, but I can do it myself and see the results.
Sometimes I think it is the big consultant who missed these things.
You see, customers in our industry often say “write your content and put your users and engines on the target”. They usually ask one of two questions: “How to do it?” This is relatively easy Answer, and “why?” This is more difficult, but not impossible.
Now, you can give them a fixed answer. You know what I’m talking about—we all use a variation of it: “You write for your users by ensuring that the text is attractive enough to encourage users to click; There are “x” keyword occurrences to write for the engine” or something similar. This is a rash answer. This is a safe answer.
But sometimes you get caught when they ask why?
Now, there is another simple answer to explain why, but when customers dig deeper because they are not satisfied with your answer, you may be stumped.
This is the practical experience you need to maintain to help you truly answer why. Without it, one day you will be caught by a customer, and he will ask why. I have seen things like this happen again and again. A “consultant” who hasn’t gotten dirty for months or years is asked the most basic questions, but they can’t answer because their knowledge is not up to date.
This is why I have stable clients and also why I have my own website. Because I can test it on my website, and if it succeeds, I will transfer it to my client. If it is still successful (success in most cases), I will use it as part of my consulting work.
It is precisely because of this habit of hands-on practice that I can answer questions such as “What is a sandbox”, because I have seen the effect and experienced what can be considered a “sandbox” (by the way In a word, this is not a real sandbox, you can read my thoughts on it here) so that I can explain it to my clients.
In fact, most of my knowledge is hands-on. I can explain why a blog is beneficial, because I have seen my own blog flourish. I have established a search engine-friendly forum and designed a website suitable for search engines by myself, so that I can correctly guide customers to complete what they need to do.
You see, the SEO education I got is different from other people in the industry. I learned from practice, and many people just claim to be “experts” through some search engine forums. It is true that some people are more technical than me, and some people have more real marketing experience than me. However, not many people can combine practical knowledge with a vision for the future to design a search marketing that covers all fields. Strategy, let them spend the next year or two.
Now I know some people will say “As the engine changes, you can’t plan a 2-year SEO campaign.” But I must tell you that you can. I did it. I have clients, and we started to do targeted, relevant link building two years ago. Do you know what happened to them and Jagger? They have improved.
I agree that most of my campaigns are relatively short-6 months to a year-but I also like going to the moon-plan the next big strategy. In fact, I am now going through such a process with some customers. Tell them what they need to plan for the next 2 years, do you know? Based on what I have seen in previous years, I don’t think I am so far away. All this is because I can not only tell you what to do, I can also tell you. How many search engine optimization consultants can say that?