I can not remember the last time the Internet, enter a specific search term, the results of only one page. Now I get dozens of pages, hundreds, or even thousands of clicks. Okay, so what should I do with these clicks? One of the reasons I shop online is to save time. Thousands of websites enter the online world every millisecond, and I will be beaten by those click-through rates! In fact, I rarely go beyond the first page, and rarely go deep into pages 2 to 3. So, what about the gold nuggets buried deeper than the first or second page?
Research indicates that 62% of users “…click on a search result within the first page of results.” An amazing 90% of users click on result within the first 3 pages. Let’s see, about 10 results per page = 30 results for 3 pages. Hmmm, that’s a problem for the other 970 businesses that want your money. So, how do those other 970 sites get eyeballs? Enter the magic and science of Search Engine Optimization.
to get your website search in chaotic To stand out from the crowd and appear at the top of the search, or close to the top, requires a combination of sponsorship and organic search. In order for these two technologies to be truly effective and cost-effective, your website needs to be optimized.
According to the search engine marketing professional organization (search engine marketing Professional Organization) statistics, in 2005, the United States and Canada spent as much as 643 million US dollars on search engine optimization. The organization has more than 600 members. Sounds like a lot of money? That’s because it is. Approximately US$7.5 billion is spent on search engines, but only accounts for 75% of total search engine marketing. By 2010, the total amount of search engine marketing is estimated to reach 11.1 billion US dollars! This thing is true.
Search engine optimization is a complex process that requires keeping up-to-date changes in various search engine algorithms. If you have time, cool. If not, then ask an expert to do it for you. Your expert may focus on three key areas to ensure that your website is search engine friendly; architecture, links, and content.
Architecture refers to the way the website is structured. In any given Internet search, a website that is built to be search engine friendly will always appear on top of an unfriendly website.
Links are websites that link to other websites. The more relevant websites link to it, the more search engines will consider it a trustworthy and valuable website and place it in a higher position. The content consists of all the text, keywords, titles, image names, etc. on a given site. The overall theme of the website must be relevant and consistent from a content perspective so that search engines can take full advantage of it. The best rule of thumb here is: if content helps your users find what they want, it will have the same effect on search engines. What I want to say is don’t sacrifice your user experience for search engines. You can have your web cake and eat it!