Search engine optimization: search industry term Cp-Ht

In search engine optimization: search industry term company, we discussed two key elements of Internet marketing and search engine marketing industry. This includes contextual relevance—the close association, relationship, or similarity between the content source and the type of content reference point, and the conversion rate, which is the percentage of website or page visitors that ultimately convert into sales by taking some action. In this part of the series, we will discuss four more critical terms: cost per click or CPC, age and name of the domain, file transfer protocol (FTP), and HTML or hypertext markup language. Understanding these terms is an essential part of any successful SEO campaign.


cost per click or CPC refers to a SEM or search engine marketing, through this type of marketing, every site visitor clicks the ad, the customer will pay. When browsing SERP or search engine results pages, CPC advertisements are displayed above and to the right of organic advertisements.

Website owners must use search engines to optimize their ads and landing pages to get better relevance scores from ad service providers. In most cases, the positioning of the ad on the SERP page depends on which company has the highest bid and how well their landing page is optimized for the keywords or key terms that consumers type in the search cart.

Domain Age / domain

domain name is the actual name of the main URL, age is the length of time since the first registration of a domain, or in some cases, purchase or transfer after being dormant for some time length of time.

Domain names are important because if they contain the correct keywords, they can provide a significant search engine optimization boost. The age of a domain is important because search weight is usually given to old, established sites before new and unproven sites. For this reason, some business developers and webmasters tend to buy outdated domains or repurpose domains in order to take advantage of the value established therein.

File transfer protocol or FTP

FTP is a method of moving data (usually files and folders) and is used on website platforms such as WordPress or Joomla. FTP allows users to change the theme or appearance of the website, upload additional features, such as widgets and advertising blocks, databases, and other features. In the case of dynamically generated pages or advertising schemes, FTP can also be used to back up the site or manage multiple versions of the site.

Hypertext Markup Language or HTML

HTML is the most basic building block of the web. This simple computer code tells browsers and other software programs how to “view” the page, because it specifies the size, color and position of objects and graphics, the font and color of text, links, and the functions of other operable items-basically, Everything you see on the site is controlled by HTML at least to some extent. Anyone can write basic HTML, which is very useful for controlling text and other simple page elements. More advanced HTML should be handled by professionals because it involves complex issues. If you need professional search engine optimization services now, please use the link below to get a free consultation.

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