Search Engine Optimization (SEO) basics
after you heard the legendary online entrepreneurs’ access to Level 1 ranking in several popular search engines popular story? You may be wondering what you need to do to get this elusive position in the search engine results page (serp). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best search engine rankings, which can lead to greater sales for your online company.
What is search engine optimization (SEO)?
Search engine optimization refers to the process of improving web search engine rankings by modifying web content and meta-information. Meta information includes certain HTML tags (title, title, emphasized text, keywords, and description meta tags), as well as internal (links between pages on the same site) and external (links between pages on different sites) links structure.
High search engine rankings impact on sales of
Internet market research estimates that 70% to 90% of online shoppers use search engines to find a specific product or service. Let’s take a look at the factors that affect sales and see how effective search engine optimization can increase your revenue.
Three indicators are needed to predict online sales: average ticket volume, conversion rate, and website traffic:
average ticket size is the amount a customer spends in a typical transaction. The average ticket price of computer and electronic stores is high (a few hundred or thousands of dollars), while the average ticket price of bookstores is low (tens of dollars).
Website traffic is measured by the number of website visitors, usually represented by monthly page views.
The conversion rate is the sales divided by the number of page views per month, expressed as a percentage.
Let us look at an example. The average ticket price of the Ultimate Taupe Widget (UTW) store is $25, the conversion rate is 2%, and you can get 5000 page views per month. Estimated monthly sales are 2500 US dollars (average ticket price is 25 US dollars * 0.02 conversion rate is decimal * 5000 page views per month). Achieving a high search engine ranking will increase page views and therefore increase sales. The number of page views doubled this month (for example, the number of page views per month doubled).
Remember, a high search engine ranking will produce a measurable increase in traffic, only if the market is interested in the gray-brown widgets and your website appears in the top 30 search engine results.
However, if the demand for taupe widgets is small, search engine optimization will not produce measurable results. If only two people search for “taupe widgets” every month, the number one position on the search engine results page is not particularly impressive. Keywords role in search engine optimization
keyword to search engines is to provide users with the word or phrase positioning information. The search engine examines the content of the page to determine whether a specific page is related to a specific search term or phrase. Therefore, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine results pages) and demand (number of searches). The easiest way to improve search engine rankings is to choose keywords with good supply and demand characteristics; that is, countries with relatively high demand and relatively low supply. It is much more difficult to improve the search engine’s position on a high-supply, competitive keyword.
Good keywords must be related to your product line and your business line. If you only sell taupe widgets, then 1 level of “Navy widgets” is worthless. A potential customer will find your page, quickly find that you are not selling any navy gadgets, and then quickly go elsewhere. In fact, the conversion rate of irrelevant search engine clicks is very close to zero.
Effective use of keywords
select a group of target keywords is the first step in search engine optimization. The second step is to use them in the body, title, headings, and meta tags of the page.
Include target keywords in the page text. However, don’t overdo it, the keywords should be in harmony with the surrounding text. Search engines use a variety of techniques to detect too much keyword density, or too many keywords to fill in very little supporting text, and will lower rankings accordingly. There are too many keywords on a page, if they interfere with the general flow of text on the page and look obviously inappropriate
The title tag should contain information describing the page. Unless you are running a multinational corporation that is already a household name, your company name is not a descriptive title. Most search engines use the title tag as the first line of the list on the search engine results page. Try to make your title tag say “click me” to potential customers. “Premium Taupe Widgets-50% off every day” is a good page title, but “Ultimate Taupe Widget Company” is not.
Incorporate keywords into the title of the page, as well as the emphasis (bold or large text). Although search engines do not emphasize descriptive meta tags, they still have to include keywords. The description meta tag should have an accurate description of the page. The keywords meta tag should contain a set of keywords (separated by commas) that list the key concepts mentioned on the page. Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned website.