What is search engine optimization?
Search Engine Optimization (SEO, SEO for short) is a highly participatory and somewhat lengthy process designed to improve the ranking and/or positioning of major search engines on the Internet. The major search engines (Google, Microsoft Networks (MSN) and Yahoo) account for more than 70% of Internet search traffic. This is a common way for people to find others, information, companies, potential business partners, etc. by entering “keywords” or search terms. Usually, searchers will search for keywords or search term information, and then click on the top results. Therefore, the higher a site ranks in a given keyword or search term, the greater the chance it will attract more visitors to its site.
Why should I care about search engine optimization?
If you run a company and have an online presence, don’t you want as many people to know about the company? If your website can bring you new leads or develop new customers 24 hours a day, wouldn’t it be good for you? Research shows that nearly 95% of search engine users rarely read the first page of search results. Because of this, you should have specific keywords and terms for your website on the first page of search results.
Can’t I pay for senior officials?
Do not! Organic (or “free”) search list rankings cannot be purchased. These are “winning” over time through links, content, keyword relevance, page and site descriptions, page titles, etc. You can pay for clicks on your website based on specific terms or keywords, but these results are different from the free results that people usually click.
What is pay per click?
Pay-per-click is a form of Internet advertising. When users search for a certain keyword or phrase, you will have to pay a certain fee every time they “click” or “click” on your website.
What is click fraud?
Click fraud is when a person or an automated computer script imitates a legitimate search keyword or phrase, but clicks on a pay-per-click result, the sole purpose of which is to generate revenue for the search engine or branch.
What is a link partner?
A link partner is a website that provides a link to your website. Some people will ask your website to link to their website in return (reciprocal link), while others will want a link on the third-party website in exchange for a link to your website. Reciprocal links are not as valuable as unique one-way links, but the more links you point to your site (link popularity), the more search engines “value” your site.
What is page ranking?
Page ranking is a proprietary algorithm used by Google to determine the importance of a website. It is expressed as a value between 1-10, where 10 is the most important and most needed. This algorithm was designed by Larry Page, the co-founder of Google. Page ranking is affected by factors such as the number of links to your website and the number of unique and relevant content on your website.
What are keywords?
A keyword is a typical word or phrase that you want people to use when searching your website. This is the simplest explanation.
What is keyword density?
The relationship between the number of keywords used on a particular page and the total number of words on that page. The more keywords you add to the entire page and site, the better your site will rank in that particular term. You have to be careful not to load a web page with too many keywords, but this is considered keyword “stuffing” or spam, which is a disapproval of search engines.
What is a site map?
A site map is basically a list of all the pages on the site. It tells search engines how to access your site and how many pages there are on your site. It can be seen by your visitors, but it is not required. Uploading XML files directly to search engines is a recognized best practice for optimizing search engine rankings.
What is a spider?
Search engines use small programs to browse and count websites on the Internet. These spiders are linked to search engines from the site to collect their inventory. They are sometimes called crawlers or robots.
What is a meta tag?
A meta tag is a piece of HTML code that provides information about a specific page or document. They do not provide formatting information or any actionable code, they allow search engines to categorize your site and the pages contained in the site.
What is a blog?
A blog (abbreviation for weblog) is a news or journal type website that is often used for opinionated entries and is usually updated frequently. Its purpose is general consumption, but it has become a valuable tool for spreading information and awareness to all types of users.
Why should I write articles for my website?
Articles are a great way to increase unique content on your website because it is related to the keywords you want to rank for. There are many websites publishing articles, and it is a common practice for authors to include a link in their line back to their website. This creates an inbound link to the author’s website, which in turn increases the visibility of the author’s website. This is also a good way to raise awareness, in addition to the benefits of contact.
What is a directory?
A directory is a database containing a list of websites based on categories and subcategories. Many search engines visit directories to crawl their links to learn about new websites. Directory is a very valuable resource for search engines, and the ranking of a website can usually be improved according to the importance of the search engine to the directory. Directories can provide a link to your website often without a return or reciprocal link on your website. Here you have an overview of search engine optimization based on faq, why you should care, and some key terms to use.