everyone knows the top ranked site gets a lot of traffic, but this is because they are “top-ranking” or because they get a lot of traffic only top-ranking?
Is the chicken or the egg coming first?
Forever question, here is a way to answer it, with search engines anyway.
First of all, major search engines, such as Google, Yahoo and MSN, all have different formulas to calculate how they rank a website, and these formulas are always changing, so it is impossible to always know exactly how to optimize a site to Get the highest ranking.
But one thing is quite certain, it doesn’t matter whether this change or not, because the means of achieving top rankings will themselves provide more traffic than we get from the top positions! I’m talking about incoming links.
I saw that the log report of a website consistently ranked in the top 5 among all major search engines, which shows that less than 20% of all traffic comes from search engines, and the rest comes from incoming and mutual links.
To learn more about incoming and reciprocal links, please visit here
incoming links are links from other sites and pages, these links will send people to our site.
Mutual connection; from our website to other people, and from them back to our website.
Having a large number of mutual and incoming links is good, because while giving us more traffic, it also allows us to rank high in search engines. As explained above, it doesn’t matter if we rank poorly in search engines, because anyway, we have more traffic from incoming and peer-to-peer links. Therefore, the higher the traffic, the better the ranking, and the higher the ranking, this is perpetual motion machine!
If you want to see how Alexa determines rankings, this is a sentence on their website.
“The traffic ranking is based on three-month historical traffic data from millions of Alexa toolbar users. It is a comprehensive measurement of page views and reach. 鈥
（从：pages.alexa.com/prod serv/traffic learn more.html）