the network is growing at an exponential rate. ComScore Networks reported that in January 2007, the number of active Internet users reached 747 million, an increase of 10% over January 2006.
Every day, individuals on the Internet use major search engines to make more than 400 million queries on products, services, and information. Can they find your website? Successful online marketers recognize the potential of this huge online market and develop a comprehensive website positioning strategy to occupy this huge market share.
Search engines are the most popular tool for connecting users to websites. Search engines and directories provide the first step in online communication links. Search engine results are the bridge between potential consumers and your website. It is vital that your website has search engine visibility and the relevant key phrases (top 30 results) are prominently listed in the search results.
Search engine: permission marketing
Internet is an interactive medium, we can 365 days a year, 24 hours a day with people who are interested, “keep in touch.” Potential customers use search engines and directories every day to locate content and discover new websites, and a typical search query usually results in more than one million search matches. If you have not considered a website positioning strategy, you may be losing valuable business.
According to Forrester Research, more than 80% of Internet users use search engines and directories to find websites.
Online shopping continues to grow at a healthy rate. Last year this figure reached 65 billion US dollars, an increase of 26% over the previous year.
Internet spending totaled US$102 billion in 2006, an increase of 24% over the previous year.
According to a study by Berrier & Associates, the click rate for the top 10 search results is 65%.
A study conducted by IMT Strategies found that search engines are the preferred way for people to find websites. Random surfing and word of mouth ranked second.
Traffic from search engines is the most valuable Internet traffic because it is made up of people who are actively looking for specific products, services, information, or solutions.
Search engine users have four different options:
they usually do not exceed the top 30 search listings.
They choose to use the Internet to research or solve problems.
They choose one of 8-18 major search engines to start the search.
They choose a specific keyword or phrase as the basis for the search.
These are high-quality target visitors. They will soon make a purchase decision. This is the visitor you want to attract. They are buyers, not window shoppers.
Search engine optimization-is it worth it?
After spending thousands or even millions of dollars to develop a website, companies often find that the website is invisible to major search engines. When making website development decisions, failing to consider the website’s search engine and directory visibility is an out-of-date and costly mistake.
Companies either reinvest in the redesign of the website after it is released, or accept the extremely limited results that their website will achieve. Recognizing the importance and need of search engine optimization in your website development is very important to your online success.
Create customer satisfaction and loyalty?
Users of Internet search engines shoulder the mission of solving problems. How quickly they can find answers to questions is directly related to customer satisfaction. If they search for you by name, how quickly they can find your website is directly related to their perception of your brand. Whenever someone makes a query through a search engine, your lifelong relationship with the brand is at stake.
Every time a potential audience or existing customer performs a search in a major engine, there is only one of two results:
they will find your website or a competitor’s website.
Your online success largely depends on the quality and success of your website positioning activities. A search engine optimization strategy must be created and implemented so that when someone performs a keyword or phrase query related to website products or services, your website can be found in major search engines and directories. There are many dangers every day and every hour, and you don’t have a comprehensive website positioning strategy. You lose important income every minute.