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Search engines prompt fledgling web designers to do your research!

Finding the right keywords

keywords – you think people will use to find your site these words, and then buy your product. Just for this! It all starts with finding the right keywords.

Use tools such as Wordtracker to find the best keywords. The keyword/phrase you are looking for carries the most traffic (volume), but is still a viable goal (KEI). In short, people use a lot of words, and we can still get good results.

KEI or Keyword Effectiveness Index is a measure of the performance of a keyword. This is a mathematical equation used to compare the popularity of a keyword with its competitors. The higher the value, the greater the chance of getting results.

KEI less than 0.1 is not feasible. You need to put everything on this keyword to get the result.

The competitor of that keyword?

Use backlink tools (there are loads to choose from on the Internet) to study their link popularity. Gives some pointers on how many links are needed to get results.

The first competitor HTML

checks the keyword density of their website code, H1, H2, H3, title tags, etc., basically looking for anything we can improve.

Improve your HTML
Improve your HTML to make it a valid, semantic markup of w3c, correct use of keyword-rich markup; title, H1, H2, H3, etc. It is very important to take the time to write your own text content for your page-don’t copy/paste your way to the complete content.

The search engine knows whether it has found the exact text content elsewhere, so it may put your page in its supplementary index. Try to get the page out! It’s best to write your own good content first, and then find a friend to proofread it to see if there are any typing errors, etc.

Consider some HTML tips for SEO:

Write a good meta tag description-put the phone number at the end. If you don’t have a list in DMOZ, Google uses this tag as your list text, in which case it will get the description from there.

Some people picked up the phone and dialed the number directly from the search results page. You may not click, but you have a customer calling you.

Title Tag-Write a keyword-rich title tag, with the most important keywords first. Up to 60 characters.

Keyword tags-things have changed, from the bad spam era of the past. If you include keyword tags, it is best to include only the words that appear in the body content. This label is almost redundant now.

Write clean code. Link to external style sheets and Javascript files. Use semantic markup. The first few lines of code after the tag should be H1 tags (of course use the keywords of your choice!) Why not add a subheading H2 after it, which contains more keywords?

Write a good copy, well-read people and search engines that include keywords. Don’t shoe horn keywords or overdo it. Search engines are always looking for pages suitable for humans, not search engine robots. Perhaps bold or italicized paragraphs (with keywords) will make these words more important.

If you must have a flash file or a large number of images, use CSS positioning to place those div elements at the bottom of the code. Your code should be HTML light and text content heavy for best results. Good content is as close to the top of the code as possible.

Navigation – Use text links and enter keywords if you can, but this is not always possible. Always use absolute links with titles, not relative links.

Links to the homepage should always point to the domain name itself, not /index.html. If you don’t have one, search engines will think you have two homepages-one is the domain name and the other is mywebsite.co.uk/index.html. This will at least make your home page ranking drop.

I like to add a keyword link at the very bottom of the HTML code.

If your goal is multiple keywords, use the above method to write a new page for each keyword page. There is no page repair program for all required keywords.

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