keywords is to make a website important part. These words are used by search engines to help categorize and rank your web pages. For example, if your website is about “writing articles”, your keywords might include “writing”, “articles”, “article writing” and so on.
The advice from many web designers and search engine optimizers is to find as many keywords as possible. They recommend that you use various online tools and software programs to search for keywords. These tools and programs can identify the main keywords. At first glance, this may seem attractive, but it actually goes against logic.
Let’s take a look at the goals of search engines. Its job is to track web pages that match specific search terms entered by web viewers. The closer the pages it provides to search terms, the better for users. Search engines need to provide users with the correct materials as accurately as possible. Otherwise, web surfers will go elsewhere.
Now suppose you are a search engine algorithm-a mathematical program that calculates the probability of any webpage matching the search term entered. If the page has hundreds or thousands of keywords, you will be a little confused. For example, is this web page about “Article Writing” or “Reporter’s Feature Writing”. They are different things. You will eventually know that this page is relevant, but not that relevant. So you rank it at the bottom.
But what if the page only has the keyword “article writing” a few times? You know that this page is about article writing, so you rank it high.
Admittedly, things are not that simple. But this is the principle of search engine technology. It is trying to find the most relevant page that matches the search term.
This means for internet marketers you need a separate page for each keyword. Put the focus of each page on each individual keyword. Use keywords in titles, subtitles, page text, page title tags, and meta tags. Avoid web pages containing multiple keywords, as this just confuses search engines and lowers your ranking.
So forget to suggest that there are hundreds of keywords. To find pages that match a single keyword, you will find that your page traffic increases.
This technique also applies to googleadwords. Therefore, when you click on an advertisement keyword and advertisement, you should only need a few cheaper keywords. If you have hundreds of keywords, you will find that you will get greater results because there are keyword-specific ads instead of one ad with hundreds of keywords. So oppose the suggestion of using keywords to fill pages and advertisements. more specific.