when people decide to optimize their website for search engines, they tend to wait to rush into it and immediately get results.
Although this is understandable, it is not necessarily the best approach.
The problem is that if you do everything at the same time, you will find it difficult to know what is effective and what is ineffective, which may mean that you will waste a lot of time and money in the long run.
Let me explain
now most people know the basic principles of search engine optimization. It mainly involves having a lot of good, keyword-rich content on your website, and then making sure you have a lot of inbound links from other websites.
Armed with this knowledge, you might lock yourself in a room for several days and write a lot of great content. You can add keyword-rich alt text to your pictures and create lots of video links from YouTube and more.
You upload all of this to your website, and then without even stopping to breathe, you start submitting your details to hundreds of online directories to increase the number of your inbound links. You can even pay for some links, as well as submit articles to directories and blog contributions.
After two to three weeks of crazy activity, you will find yourself checking your keywords frequently in search engines to see how well you are doing.
Let’s be positive, suppose your ranking has an acceptable improvement, and you want to continue to do more.
This sounds good, but consider the implications. You have made this progress through a sudden activity. You are unlikely to stay in this state, so you may need to work smarter from now on, but how do you know where to focus?
Do everything at the same time, you don’t know what works for you and what doesn’t work for you. Is it because of the sudden improvement of the content? If yes, which part of the content? Or is it because of improvements in these links? If yes, which links?
You cannot answer these questions, but if you take a more deliberate approach, you can answer them.
For example, if you gradually add links, and then wait a few weeks for search engines to register them, you will clearly know how important they are to improving your rankings.
If you can get more links from links on other websites within six months, then you can get more value from links on these websites.
This way you know how to target your search engine optimization smarter. This may take a while, but it will increase your chances of success because you can focus on the links and content that are best for you.