SEO necessary adjustments to cope with the new Google
process people say, life is a constantly changing. Nothing in the world is eternal, except change itself. Everything will change over time. In this world, nothing can be immune to this process. Search engines are also included. As Internet trends come and go, the rules and strategies of these engines are the same.
Just recently, Google made an important update to its operations. Nicknamed “Jagger”, the update is divided into 3 parts, which actually turned the world of search engine optimization. Jagger made various modifications to how Google judges the relevance of websites and PageRank’s algorithms and rules.
The rules of search engine optimization are undergoing a major reform. In order to survive in this world, websites must change accordingly.
Responding to changes to ensure survival
Jagger has made changes to the three key areas for calculating page rankings. These areas include the life cycle of the website, the calculation of backlinks, and the content and structure of the website.
In order to ensure the current ranking of your website, it is important to understand how Jagger changed the rules in these three areas. In this way, as a search engine optimization expert, you can make the necessary changes and adjustments to your strategy, so that you can not only maintain your current ranking through Jagger, but also prepare for future updates.
Learn about the history and back links to your site
The first aspect is the length of your business site. When you introduce a new website, you might expect that you will encounter some difficulties and obstacles in getting a page ranking on Google. You must also work hard to optimize a website at the beginning and make it a less competitive keyword in order to get more chances to beat your competitors.
However, over time, you begin to make the necessary connections to gain relevance. In this sense, a site becomes more and more relevant with the accumulation of history (provided that its pages are optimized to be actually related to certain search terms), and as the relevance of the site increases, your search results in Google The ranking in will also rise.
Google’s PageRank algorithm judges backlinks by considering relevance. It gives greater weight to links from sites that are related to you to your site. This was done before answering the attempts of spam websites to link agriculture (a black hat search engine optimization technique), which involves setting up purely to point to one’s own website in order to obtain PageRank. For example, if a web design company publishes a link to your search engine optimization company’s website, this link will be more weight and important to Google.
Through this latest update, Google has paid more attention to the relevant links pointing to a certain website within a certain period of time. In other words, links with a long history will be given higher value under the latest update. Now, Google not only counts the number of links to your site, it also means that it is checking how long backlinks have existed in calculating your PageRank.
As a direct effect of this update, the strategy of buying links to build links is no longer as effective as before. Since Google values old links rather than new links, this means that webmasters who resort to buying backlinks will have to wait a long time before these links will have significant value to Google’s calculations.
The keyword density requirements that search engine optimization experts rely on have been severely affected by the update. Google no longer values specific pages related to a single keyword. With the update of Jagger, Google is now designed to look at the structure and content of the entire site to determine the relevance to a topic. This completely changed the black hat search engine optimization strategy. By constructing separate topic pages for different keywords, the relevance of various searches can be obtained. This means that the work of search engine optimization should be to build a site around a certain topic, not just a keyword. For example, if your website is about cars, the pages that make up your entire website should focus on topics related to cars. Through the update of Jagger, you can see that the number of directories that usually appear in the top rankings has been reduced. On the contrary, catalogs of specific categories are becoming more prominent in search engine results pages.