SEO outbound links correlation
you know, search engines evaluate a site is mainly based on a link to it (inbound links). The PageRank of the site where the inbound link is located and the anchor text of the link are very important. But if you are like most webmasters, you don’t appreciate the value of outbound links.
Outbound links relevant anchor text and
clearest way, outbound links can affect SEO is through their anchor text.
The anchor text of outbound links affects the search engine ranking of the page, in roughly the same way as the anchor text of inbound links affects the search engine ranking. The anchor text of inbound links can be said to be the most important factor in the ranking of specific keywords by search engines. For example, if “fuzzy keywords” appear in the anchor text of a webpage link, the page is likely to appear in the SERPs of “fuzzy keywords”, even if neither of the words “fuzzy” or “keywords” appear in the On your website.
The anchor text of outbound links works in the same way, although it is slightly less functional. If you have a specific keyword in the anchor text of a link on a webpage, then this webpage is likely to appear in search engine results-even if it does not appear anywhere else on the page, even if it is not related to the anchor text Related inbound links.
do not trust me? Look at your network traffic log. View search engine traffic to a specific page. You may see a large number of page instances gaining traffic for search strings that do not appear anywhere else on the page, but appear in the anchor text of outbound links.
There is an example on one of my own websites, which is a project dedicated to providing disease information. There are separate pages for symptoms, diagnosis, prognosis, and other aspects of the disease. It is worth noting that if one page links to the target keyword in the anchor text of another page, then it will rank very high. For example, the keyword “endometrial cancer symptoms” on the “diagnosis” page may rank higher than the “symptoms” page simply because the “diagnosis” page has the keyword in the anchor text of its link to the symptom page.
How to use outbound link anchor text relevance to explode:
There are four main ways to handle the anchor text of outbound links:
Do not include relevant outbound links on the web page. There are many websites where almost all web pages have no outbound links, only a standard navigation bar, and perhaps a link to the web designer, host or CMS producer of the website. If a search engine algorithm has only one output link with anchor text, such as “About Us”, “Contacts”, “Privacy”, “Site Map”, “TechGnome Design” and “This site is powered by Mambo Open CMS”, then How should it handle web pages?
Don’t include outbound links from non-websites on your web pages. Think about it: In addition to content, what else must a truly informative web page have? Link to other websites! If a page does not have outbound links to other sites, the page is likely to be a dead end, or worse, a bulletin board. At the very least, include at least one intra-site link that is not part of standard site navigation.
Include irrelevant links. I have a client website that sells computer equipment. After paying all my money for my service, mainly to get more search engine traffic, they decided to sell irrelevant links on the homepage, and the price was only a small part of what they paid me. If you were a search engine algorithm, what would you think of a page title, title and inbound link anchor text with “computer equipment” but two “Costa Rica beach resorts” and “low-cost mortgage” in the anchor text Outbound link? If I were an algorithm, I would be a bit confused, and ensure safety by not ranking all these keywords. After all, there are many websites that are less ambiguous about the relevance of these keywords.
Include relevant outbound links, but forget the anchor text. If you link to a related webpage, whether on a website or on a non-website, in any case, use the target keywords of your page in the anchor text! This is not the time to be lazy and use URLs as anchor text. The link to the relevant web page is correct. Be sure to let your kind deeds be praised!
After all, they call it the web because these links come in and out, linking websites together like spider silk. If the link only flows in one direction, they will call it a chain. Don’t mess up your website. Start sharing the link.