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SEO – search engine optimization

any period of time in this business network marketing personnel, and now may have heard of “SEO” word a thousand times. Internet marketing novices should also hear a lot, because it will play a huge role and determine the success of their online business.

SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a higher page ranking in the Google search engine. For online marketers, this process starts with picking out some keyword phrases that are relevant to your niche. For example, if you promote a weight loss product on your website, you might choose a long-tail keyword, such as “how to lose weight fast” or “how to lose weight naturally.” You want to use the keywords that web surfers may enter when searching for information about your niche.

The next step is to use a service tool like the Google Keyword Toolbar. This tool allows you to know the search frequency of keyword phrases. It will also give you an estimate of the competitiveness of keyword phrases. Remember, other Internet marketers will also compete for the same keywords. Ideally, you want to use keyword phrases to get a decent search, but not too competitive. You should stick to long tail keywords that are 3 to 6 words long. Going back to the previous example, a broad term like “weight loss” or “weight loss” might get a lot of searches, but it is also more competitive. You will be more likely to enter the first page of Google with long tail keywords. Once you pick out your keywords, include them on your website. They should appear multiple times in the text and title. If possible, include it in the URL. You also want to visit blogs and forums in your niche, including a link back to your website with keywords as anchor text. The article directory is another great place to drop links. Just write an article related to your niche and include a link in the resource box. This process is called link building. It takes time to establish a link and tedious work. However, this technique will slowly improve your page ranking.

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