companies around the world have focused on the customer, sometimes damage their own marketing. Instead of ignoring your company, spend some time in 2012 to focus on expanding your customer base and strengthening your relationship with existing customers. One of the best ways is to make a newsletter. Whether you do it once a month or once a week, you will soon see the results of your efforts.
Marketing theme # 1: Q & A
using newsletters to address and answer common questions that customers may experience. If you are not sure what type of questions you should answer, ask your customers for questions. By contacting them, you will be able to answer the most relevant questions about their business and your industry.
Marketing theme # 2: current events
industry changes and update provides the perfect theme for any newsletter. By reacting to industry news and explaining what these changes mean, you will strengthen your position as an industry leader. This also means that you will not be asked the same questions over and over again by customers, saving your employees valuable time.
Marketing theme # 3: Tell the story of your business
does not want the customer to do business! Rather than being an unknown organization, it is better to personalize your company by telling about the problems you face. Focus on how you solve the problem and show your resourcefulness. Let your customers reply and share their own stories for future newsletters.
Marketing Session # 4: Solutions to common problems
in the industry, almost every customer will face some problems. Hold a brainstorming session to find out common problems faced by customers. Ask customers how they deal with these problems, or if there is a solution that does not yet exist. Write down the solution to the problem, but if all the fixes are not related to your business service, don’t worry. You don’t want to be your client’s advertising resources.
Marketing Theme #5: Bragging
There is nothing wrong with a little self-promotion, as long as you don’t often brag about your horn. If you have won an award, or recently completed a major project, announce it in your press release. Show off a little bit to let customers know that they made the right choice in working with your business.
How SEO copywriting company helps
if your time is not enough, consider hiring a SEO copywriter for you to write your newsletter. A search engine optimization copywriting company will be able to handle everything for you, which will release your own people on a daily basis. In addition, SEO copywriting can help you cultivate topics if you have a difficult time thinking about ideas related to your business. Look for a SEO copywriting company with well-trained writers who are experts in converting casual newsletter readers into paying customers. In addition, find someone who asks customers for input and guarantees that you are satisfied with their work.