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Small Business Search Marketing

are two important statement Google released this week – though not for small businesses – apparently in order to increase the visibility of local search in the future. Visibility on Google Maps was the focus of one statement, while the second focused on Google’s search results regarding the availability of expanded product inventory lists. Therefore, it does not matter whether your business is service-based or product-based. These future opportunities are worthy of attention.

Displayed on the Google Maps business sign

companies can display their logo on the Google map to replace Google’s general graphics. This “first-of-its-kind” service is charged; this service is called “sponsored map icon” by Google. Undoubtedly, it is different from the plain color; however, when several companies place their logos on the map, the situation may be different.

Currently, this service can only be accessed by a limited number of American companies with popular brands and multiple locations. On the other hand, most likely, this may translate into something that even a local advertiser can do. Those who use AdWords (considering local goals) have been able to display an icon when an ad appears on the map. Currently, if you are a Google Tag user, a yellow icon will appear next to your red map marker. Therefore, it is easy to infer that sponsored map icons will become widely available. When this happens, local businesses with identifiable signs will benefit from it.

Catalog displays Google search results

for several months, Google has been engaged in this work, but on a limited basis. However, within this week, they began to expand this feature to gain wider adoption. A red map marker will appear in Google’s search results, along with a message-“Inventory nearby”.

As a participant, you need to meet certain technical and feed-related instructions. It is very important to read the help document before you fill out the “interest form”.

These two attractive Google announcements are undoubtedly signals of future events.

The following is one of many comments about this development; “For small businesses, this may be a good feature; however, it is still in test mode, and I am anxiously waiting for its full manifestation to see it The benefits for me as a small business owner.”.

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