page description can be found in the Meta Tag section header. This is a part that is often overlooked or does not reach its full potential.
Search engines use this page description to provide instructions under the clickable page title link in the search results.
For example, if you search for “buildyourownbusiness” on Google, you will see the website buildyourownbusiness.biz (the first result) showing “Business Articles-Latest Business News and Management Recommendations on How to Best Build Your Business-Free, Independent business strategy article, under the clickable title. This description is taken from the meta tag description.
By looking at the source code of the page, you can see that the last part of the meta description was actually missed by search engines. So it must be remembered The problem is that the website designer cannot directly control the format of the content that actually appears in the search engine results. The
meta description should contain an attractive and informative snapshot of what the website is about. However, it must attract as many people as possible. This Means as many search engines as possible.
Although Google tends to “delete” the page description after about 150 characters, other search engines may allow up to 225 characters. On the other hand, MSN usually extracts the front from the meta description. 100 characters, and use what it thinks is more relevant to the search query to complete the description of the same page.
For example, the description of the same page on MSN is as follows: “Business articles-latest business news and management advice how to best build your own enterprise. . . Select RSS feed topic:. . . . . up to date…’.
Therefore, the best meta description is written with these variables in mind. The description should be meaningful, convey all relevant information about the webpage, and attract readers to browse the webpage, no matter how many descriptions they see.
In addition, it is worth putting a relevant keyword phrase in the meta description. This confirms to search engines that your page is relevant to a particular user’s search.
When you write your meta description, make it about 225 characters long (including spaces). Make sure that the first 100 characters contain the keyword phrase. Make sure that the first 100 characters stand alone as a meaningful and enticing phrase. Similarly, the first 150 characters and the complete description should be effectively independent. If you take full advantage of the potential of your meta description, you will not only provide a decent page description, you will also improve your keyword phrase search engine rankings, and get a better “click-through rate” when people find your The website is through a search engine.