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The basics of search engine optimization

What is SEO?

Search engine optimization or search engine optimization is simply a set of methods used to allow websites to obtain unpaid search results on higher search engines, also known as organic search results. Common sense shows that the more you go up your website and the more search engines go up, the more visitors you have and the greater your profit.

Why do you need search engine optimization now?

Today’s Internet competition is so fierce. If customers looking for products and services find what they need from the first few positions of the search engine, they will not skip the first page. The goal of search engine optimization is the highest possible search engine. Why? I listen to you asking, I don’t know your situation, but when I look for things on the Internet, I usually don’t exceed the first page, and I almost never exceed the second page. I tend to find what I need from the first few websites, don’t I?

Well, if everyone is like this, there is no point in having a website, at least on the first page of a search engine.

However, there is one thing you must remember, many people seem to forget [Really stupid! ], that is to make sure you can find the words that people really search for! For a keyword that no one has searched at all, it is not good to be at the top of Google. It looks a little smug, but can it really make you money?

What types of search engine optimization are there?

There are two main types of search engine optimization; local search engine optimization and national search engine optimization. Local search engine optimization refers to a company’s target search terms and additional locations, such as accountants in London, accountants in Surrey, etc. These people are often locals, live nearby, and have a local or regional target market. If I were a window cleaner in London, I don’t want to target someone looking for a window cleaner in Edinburgh now, am I?

However, national search engine optimization means that a company’s goal is to find search terms on their website without positions such as “football boots” or “work gloves”. This is often the case when the location of potential consumers is not important. If I want to buy a pair of football boots online, I just want to know who is the cheapest and how long it will take to deliver them. As long as they are somewhere in the UK, I won’t mind.

How much does search engine optimization cost?

The cost of search engine optimization will vary greatly. Every individual SEO campaign is unique, so every price or SEO cost should also be. The time, workload and budget required for an SEO project are usually determined by several factors. Here are some things to consider:

What is your target keyword?

How competitive are your keywords?

How much time and effort did your competitors spend on search engine optimization?

Is your website search engine friendly?

How much budget do I have? One thing is for sure, search engine optimization can be a really tricky and complicated subject, so if you don’t know what you are doing, when it comes to search engine optimization, I suggest you call a search engine optimization expert or search engine Optimize the agent.

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