The demise of the reciprocal relationship The

recent series of Google updates that began at the end of October shows that Google is once again ahead of many webmasters and search engine optimization bounty hunters. This time, peer-to-peer links seem to be labeled as “not valuable” and may even be “worthless” to Google.

Our observations show that link exchanges between non-related websites are clearly considered “reciprocal”, and they either disappear from Google’s existing backlink list or reduce the value of inbound links. This results in either losing page rankings or direct referrals from Google, which again means that the search results rankings on these sites are not high.

Sites participating in the link exchange project will soon realize that these link exchanges are no longer useful. But to realize this, you need to conduct a comprehensive analysis of the traffic and the website’s ranking in Google. Many webmasters will not be able to realize this early and continue their strategic exchange of links. They will lose precious time, which can be used to do more important things. This is a good thing for those webmasters who are aware of the changes in Google’s website ranking and focus on other search engine optimization related processes. What should webmasters concentrate on doing search engine optimization work? Webmasters should now concentrate on establishing strong one-way inbound links. The best way is to publish press releases, publish articles, and link old-style links from directories. Link exchanges can still work as long as they are not reciprocal. An example is that 2 webmasters have 2 websites each. Site A is linked to Site C. Site C is linked to Site B, Site B is linked to Site D, and Site D is linked to Site A.

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