you not only compete with millions of other website owners, they sell the product / service you with the same, and you are competing for users’ time and attention. Although search engine optimization and submission can bring you the traffic you need, only you can ensure that visitors will stay and give them a reason to want to stay. This is the reason for the usability of the website.
What is website usability?
The International Organization for Standardization (ISO) defines website usability as “the effectiveness, efficiency, and satisfaction of a set of specific users in completing a set of specific tasks in a specific environment.” Usability means that when users visit your website, they can How efficient and efficient to accomplish what they want to do.
Now that you know the availability, then we will explain what the basic elements of the site should be included in order to take full advantage of the user experience:
content is the key
let’s face it, is to get people to visit the site content – they need information. Of course, if your website also has obvious appeal, this will help. However, without the right content, the results of the user experience can be fatal to your business. They will never come back.
Here are some tips about content:
Always be brief and concise. Studies have shown that reading from a computer screen is 25% slower than reading from paper or other printed media. In order to achieve this, you need to edit your writing and write half of the words you write on the paper. Furthermore, think back to the last time you came to a very lengthy website. The content there may be great, but you still have to scroll and scroll until the end. This may be a hassle. So, keep your page short.
Make your content scannable. When people use the Internet, they see a lot of information. By using bullets, short paragraphs, and subheadings, help them find the core of what they want and make it easier for them to find what they want.
Write without errors. There are no excuses for bad grammar, typographical errors and spelling errors. If you have a computer, you can use spell checking and grammar checking techniques. Use them. These little details will be reflected on your website. If you do not show professionalism in your business, how will you be communicated to potential customers? Can they trust you? Please proofread any new content before uploading it. Then, give it to others for their opinions.
Write as if you are a public relations expert. You should not know how many PR managers you have. Use the jargon that best suits your business. Although you want to provide information, your main goal is still one thing: sales. So, write a letter to sell.
Maximize your keywords. As part of the search engine optimization process, you will spare no effort to choose the keywords and phrases that best suit your business. Be sure to use them in your content as much as possible (not obviously redundant).
Refresh, refresh, refresh. Websites should be updated regularly-don’t make them obsolete. Add new products/services, update users with new information and tools, change your content as much as you can, and let users come back for more information.
Know your audience. Since most audiences have different levels of experience with your products/services and their level of experience with the Internet, you will want to simplify things more than ever. You don’t want to talk to yourself-make sure potential customers understand your product/service. The best way is to create rich content that is easy to understand even for the newest novice.
followed by the actual design of the site. When users specifically visit your site for information, they will also want to enter an area that is easy to use and visually attractive. Here are some usability tips about website design:
Avoid prolonged loading. Although the latest technology of the website is very interesting and interesting, a large number of graphics, Flash images and audio can create a long loading time and make users wait. Moreover, if customers wait too long, they may leave and never come back. As a guide, users usually wait 10 seconds for the website to load before leaving.
Make your page easy to read. A common mistake in web usability is the constant need to create the most beautiful website ever. We have all seen them-64 boxes of Craiola in each color have left their mark on these pages. And, with a little color, there are usually many cute little pictures dancing on your screen. Seriously, resist the urge to do so. Not only will it accumulate a lot of memory, it will drive your users crazy. Black text on a white background is easiest to read. If you really want a colorful background, stick to light shades, but remember to use black text.
Create a well-organized website. Maintaining a consistent look and feel throughout the site is crucial. The navigation used on the homepage should be performed throughout the website. Clear navigation can build or destroy your website. You are basically providing a roadmap for your products and services to your users. Don’t let them get lost along the way.
Consider your space. The content should account for 50-80% of the page design, and the navigation should account for about 20% of the space.
Be consistent with design elements. Choose one or two (at most) fonts and stick to them throughout the website.
There is a secure and automated server. Surprisingly, only 20% of websites are currently safe.
What can you do differently? This is probably the most important thing to keep in mind when designing your website. Think about your business and your competitors. What are your different approaches to get users to visit your website? Once you find out what this is—whether you offer the lowest price, have a special part that no one else sells, or have reputable customer service—incorporate it into your design elements and make the most of this .
There are good websites on the Internet, and there are the same number of bad websites (if not more!). A good website provides a smooth user experience-simple navigation and simple information search. Bad websites load slowly, navigate difficult, and frustrate users even before they can get the information they initially need. If you have invested time and energy in developing a website, you should seriously consider the usability of your website. There is a simple homework: one day, when you have a few hours of free time, go online and write down the websites you think are good and which websites make you crazy. Investigate the quality of these sites and how good they are. Soon, you will begin to see patterns that you can learn from and implement into your own usability strategy. Remember, usability is about creating a unique and inspiring user experience. Usability is the name of the game-is it time to start playing?